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Purpose: Analysis of practical applications of artificial intelligence in the modern world and their impact on people's everyday functioning. Design/methodology/approach: In order to implement the assumptions of the paper, an approach based on literature analysis and survey research was used. The main research methods include: Literature studies - analysis of existing scientific publications, industry reports and articles on practical applications of AI in everyday life. Thanks to this, the main areas in which AI is used were identified, and the key benefits and challenges related to its use were identified. Survey - conducting research among respondents to collect data on the level of awareness and experiences related to AI in everyday life. The survey allows to assess the extent to which users use technologies based on AI and what their attitudes are towards them. The theoretical scope includes the definition of artificial intelligence, its key technologies and a review of literature on its applications. The thematic scope of the work focuses on practical aspects of the use of AI in various areas of life. The approach combines the analysis of existing knowledge with empirical research, which allows for a more complete picture of the impact of artificial intelligence on everyday life. Findings: During the work, it was found that artificial intelligence is playing an increasingly important role in everyday life, and its practical applications cover a wide range of fields. Based on the analysis of the literature and the survey results, it was found that AI is widely used and there are many benefits resulting from its use. However, despite many advantages, users also see potential risks. The analyses also show that many people use AI solutions. Research limitations/implications: Despite the cognitive value of the article and the research conducted, there are some limitations that may affect their results and interpretation. The survey was conducted on a specific group of respondents, which may not fully reflect the global approach to AI. The results may be conditioned by the cultural context, level of technological knowledge or age group of participants. The study focuses on selected aspects of the practical use of AI. AI is a technology that is developing rapidly, which means that the conclusions formulated in the article may require updating over time due to the emergence of new trends, tools and legal regulations. Although the article addresses issues related to privacy and ethics, it does not constitute a complete analysis of these issues. Future research could more thoroughly examine the impact of AI on user rights, legal regulations and ethical challenges related to process automation. Suggestions for future research include: expanding the study to a larger and more diverse group of respondents, which would allow for more representative results; analyzing the long-term impact of AI on everyday life, taking into account forecasts and future technology trends; more closely examining the ethical and legal issues related to the development of AI; and comparing the perception of AI across different social and professional groups to determine what factors influence the level of acceptance of this technology. Practical implications: The research results and literature analysis indicate that artificial intelligence has a significant impact on everyday life, which carries significant consequences for business, economy and social practice. The main practical implications include optimization of business processes, personalization of services and products, increasing accessibility and convenience, changes in the labor market, impact on economies and trade. Social implications: Research on artificial intelligence and its practical applications in everyday life has a wide impact on society, shaping both social attitudes and approaches to technology. Key social consequences resulting from the analysis of AI include: changes in social attitudes towards technology, impact on employment and the labor market, social and ethical responsibility, impact on public policy and regulations, quality of life and social well-being Originality/value: The article makes a significant contribution to understanding the practical applications of AI in everyday life, highlighting both the benefits and challenges of its implementation. It highlights both the benefits and potential risks of the growing role of AI.
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