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The perception of the municipal housing manager’s CSR activities in the context of its stakeholders

Olejniczak-Szuster Katarzyna, Dziadkiewicz Michał

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2022

z. 160

487--498

Purpose: The growing complexity of the environment in which they operate causes modern enterprises, including various types of organizations, to develop competitive management models aimed at meeting the expectations of various groups of stakeholders involved in their activitiesin the long-term perspective. This article focuses on the importance of corporate social responsibility (CSR) in the activities of the municipal housing manager in the context of its stakeholders. The study examines how stakeholders (employees, resource residents, entrepreneurs) perceive the city's housing manager's CSR activities. Design/methodology/approach: In this study, in addition to the analysis of the literature on the subject, the results of the survey conducted in the first and second quarter of 2022 among 363 stakeholders of the municipal housing manager were used. In the study, the impartiality test χ2 and the coefficient of T Czuprow convergence were used, with the significance level α = 0.05. Findings: The results suggest that each of the three selected groups of stakeholders perceive the necessity of CSR activities differently. The group that is the most interested in such activities are employees, the inhabitants of resources expect only actions aiming to improve the quality of their lives, and therefore actions within the aspect of local responsibility. Entrepreneurs in turn, are interested in activities in the social, external and environmental aspects. In addition, the results of these studies may contribute to the state of knowledge in the scientific literature by pointing to the importance of CSR activities by entities not focused on maximizing profits. Originality/value: It can be expected that the developed models will help decision makers of city housing managers to gain a perception of the stakeholder's awareness of and attitudes towards the CSR concept.