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1 2020

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Business involvement in activities for the benefit of local communities

Murawska Daria

Organizacja i Zarządzanie : kwartalnik naukowy

2020

nr 2

133--150

Purpose. The purpose of the article is to analyse if and how companies engage in activities for the benefit of local communities in Poland. Design/methodology/approach. The article analyses the available literature on the subject, data and reports on this issue, and presents a case study of companies and their cooperation with local communities. Findings. By implementing Corporate Social Responsibility assumptions and recognizing the importance of Sustainable Development Goals, companies are increasingly more and more consciously involved in activities for the benefit of local communities. Companies’ environment and local communities are beginning to be perceived as one of the key stakeholders for companies. Practical implications. As the data show, more and more companies are undertaking activities for the benefit of local communities, not only establishing a dialogue with them, but implementing specific projects and initiatives with their participation and for the common good. The growing involvement of business has a positive impact on the development of these communities. Social implications. Business support for local communities is an opportunity for their development. Local activities and communities are key if we want to consider the further development of society. It is important to indicate what this collaboration can look like, and to highlight the benefits for each partner. Originality/value. The article presents the business commitment of local communities, not only taking into account the perspective of a business partner, but also showing the benefits of this involvement for local communities and the entire society.