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1 Biniasz D.

1 2009

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Technologie wspomagające zarządzanie relacjami z klientem

Biniasz D.

Zarządzanie Przedsiębiorstwem

2009

Vol. 12, nr 2

2-12

The paper presents selected technologies that are necessary for customer relationship management on examples of chosen furniture corporations. A net, which becomes a basic tool of work, is getting more common in business. It is the fastest developing branch of modern technology, which more and more companies and individuals are addicted to. The internet and computer networks allow conveying information to any given place on earth, which makes companies more competitive in general and on a different, global scale. Progress in the field of employing modern technologies, including internet technologies, affects communication capabilities to a great extent. Employment of internet technologies for company management allows to obtain faster, more efficient and bidirectional communication with no time limitations with both cooperating parties and customers. In these days of constant competition for a customer.s attention companies want to build long-term relationships with customers and create friendly and pleasant atmosphere of professional contacts. The examples analysis contains micro, smal and medium sized enterprises at the wielkopolskie province area. The- re were customer relations described and features of inter- net technologies in its aiding and all the profits for the corporation that are relative with them. Presented research results show validity of employing internet technologies aiding customer relationship management.