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Innovation and measuring of innovation – empirical research of companies in Serbia

Kirin Snezana, Vucetic Ivana

Organizacja i Zarządzanie : kwartalnik naukowy

2021

nr 3

63--90

Introduction/background: The application of innovative business strategies is considered to be a very prominent tool when it comes to improving the company’s competitiveness on the (global) market, which can be of a special significance for the economy growth in developing countries. The measuring of innovation is thus seen as an important activity in this context, both for theoretical and practical tests. Aim of the paper: The main goal of the research, whose results are shown in this paper, was to investigate the level of the innovation strategies implementation in companies in Serbia, according to the specialized INNOVATE model. Materials and methods: For the research purposes, the questionnaire was constructed, based on the previously determined 21 innovation management dimensions. The observed sample included 106 companies in Serbia, of various sizes, activities and structures. The data were processed by a statistical program IBM SPSS. Results and conclusions: The research results indicate the main problems that Serbian companies are facing in order to improve their innovative capacities: focus on the domestic market, lack of innovation strategy, insufficient business networking, short-term planning, inadequate management system, technological backwardness, and the differences among companies of different activities and small-scale and big-scale companies in regard to the levels of the innovation capacity dimensions application. It is also shown that the expectations regarding the business growth depend on the characteristics of the company.