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Content available remote Customer's satisfaction the element of proquality strategies of organization
EN
Purpose: A new approach to customer's requirements in company using Quality Function Deployments methods has been presented. Design/methodology/approach: The possibility of use of Quality Function Deployment methods are connected with continuous quality improvement of organization. Interdependence of the quality research methods and customer's requirements have been taken into account. Findings: At the present time the enterprises should integrate quality management and quality control with customer's requirements and also with quality methods. Such strategy will enable to achieve success for these companies. Research limitations/implications: QFD is a very important method which should be employed in companies for a new product and customer's needs in the whole product life cycle. Aim of QFD is identification of the affirmative features of product, of the range of interest in product on market and also definition of the method of accomplishments of these aims. Practical implications: The example of implementing QFD shows product design and development technique that compares the fit between customer needs and product features. Usage of this method allow to keep a customer focus, reduction in the product development cycle, increasing customer satisfaction, providing opportunities for cost reduction. Originality/value: Usage of Quality Function Deployment Method in polish companies have been presented. It helps define what the customer is really looking for in the way of market driven features and benefits.
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