Wyniki wyszukiwania - BazTech

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Civic budgets in cities of greater Poland region in 2018

Hartwich Małgorzata, Romanowski Robert

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2021

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z. 152

47--63

EN

Purpose: the purpose of the elaboration is a review of civic budget projects in cities of Wielkopolska (Greater Poland region) in 2018 with a view to compliance with the smart city concept. Design/methodology/approach: (mandatory) The study was carried out in three stages. At the first stage, websites of all 113 cities in Wielkopolska were reviewed (full study in February-April 2020), which allowed to diagnose the level of implementation of civic budgets in the surveyed population in 2018. At the second stage, information on all correctly submitted project applications (915) and the number of finally selected projects for implementation (279) were collected. In the third stage, ten winning projects were selected, based on using the information and communication technologies (ICT). Due to the difficulty of verifying activities in terms of being smart, a fairly simplified technological criterion was adopted, assuming that in order to achieve the smart city 2.0 phase a systemic approach based on the rapid flow of information between different devices is required. Findings: Only 40% of cities in Greater Poland region created civic budgets which leaves a lot of space for improvements. Projects selected for implementation under civic budgets are still largely of investment nature. A considerable number of tasks related to sport, culture and tourism were reported. At the first stage, smart city projects focus on simple activities improving life, especially in the area of smart living, while attempts to implement system solutions within smart city 2.0+ phases are carried out at this stage only in the Poznań agglomeration. Research limitations/implications: it is worth repeating the research on the quality of projects approved for implementation under civic budgets in every Polish region, with extended understanding of smart city projects beyond the use of ICT. Such a comprehensive list could be helpful for the formulation of urban policy assumptions, which is required at the smart city 2.0 and 3.0 phases. Originality/value The paper fills a research gap regarding the limited resource of publications related to the description and classification of prevailing projects in a regional approach.

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Application of customisation and personalisation in digital solutions of the non-life insurance market: a case study of Lithuanian, Latvian and Estonian e-sales platforms

Baranauskas Gedas

Engineering Management in Production and Services

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2021

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Vol. 13, no. 2

68--82

EN

The Baltic non-life insurance market has not only continued recording a dynamic premium growth in the past three years but also has shown a significant transition to digital technologies and solutions. Here, the development of customised insurance products and systems, assessment of claims, and creation of personalised customer experience can be considered best practices in the application of theoretical concepts and, accordingly, require continuous studies from a scientific point of view. Therefore, the following research aims to present an as-is status of existing solutions of digital insurance platforms in Baltic countries and to clarify their compatibility with customisation, personalisation, and value co-creation features at the practical product and functional levels. Accordingly, a case-study method following a combination of a descriptive embedded single-case design and the state-of-the-art method was applied in the analysis of the non-life insurance market, its e-channel environment, and platforms of three Baltic countries — Lithuania, Latvia, and Estonia. The multidimensional assessment matrix has been designed to present the results of the case study analysis on the practical product and functional levels. Research results refer to an assumption that ideas and methods of Mass Customisation and Mass Personalisation concepts, as well as their combination with digital solutions, penetrate the analysed part of the non-life insurance market in the Baltic countries and result in a mutually useful outcome for insurance companies and end-users. The paper contributes to further theoretical investigation of digitalisation and digital transformation of the non-life insurance market in the Baltic countries, as well as the development of practical knowledge in combined management and IT solutions application.

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Setting up the stage for Smart Sustainable city: international and Ukrainian context the role of smart solutions

Pozdniakova Anna, Velska Iryna

Acta Innovations

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2020

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no. 34

13--24

EN

The paper analyzes the key steps taken by different cities worldwide and gathered into a clear step-by-step roadmap that can be useful for emerging smart cities. The Roadmap covers three main stages as we see them during the process of development: preparation, formation and spreading stages. We reveal how this is incorporated in the Ukrainian context. Our analysis of smart city solutions from all over the world (based on the BeeSmartCity database) showed that the tech component on its own is not enough to overcome urban challenges within different domains (environment, economy, government etc.), as we see each of the solutions has a human component involved in a form of knowledge generation and sharing, different forms of co-creation and partnership etc. Thus, ICTs are a required but not a sufficient element of building successful citizen-friendly and resilient cities.

4

Public marketing - the adaptation of traditional marketing concepts and tools for use by public sector organisations

Kubera Paulina

Zeszyty Naukowe Politechniki Poznańskiej. Organizacja i Zarządzanie

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2019

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Nr 80

165--177

EN

Traditionally, marketing used to be associated only with the business sector and be perceived as a discipline which has nothing much to offer the public sector. However, some would suggest that many of the management tools developed in business organisations can be, mutatis mutandis, successfully applied in public organisations. Hence, this paper aims to identify what marketing concepts and tools that are used in business organisations can be applied in the public sector and what are the preconditions for their implementation. To this end, two major approaches which have emerged in public management as an alternative to the classical bureaucratic approach are discussed: New Public Management and governance approach. On one hand, it can be argued that they offer wider application possibilities for marketing thinking, on the other - as they are two distinctive approaches they imply quite different marketing concepts and tools. In New Public Management a citizen is seen more as a customer of public services and goods, is at the receiving end of public policies; in the governance approach - is seen more as a partner empowered to shape public services that support him. Nudging and co-creation concepts are discussed as examples of marketing ideas within the context of these two public management paradigms.

PL

Tradycyjnie marketing jest utożsamiany z sektorem prywatnym i postrzegany jako dyscyplina, która ma niewiele do zaoferowania w obszarze sektora publicznego. Niektórzy sugerują jednak, że wiele narzędzi zarządzania wypracowanych w organizacjach biznesowych można mutatis mutandis z powodzeniem zastosować w organizacjach publicznych. Artykuł ma zatem na celu wskazanie, jakie koncepcje marketingowe i narzędzia stosowane tradycyjnie w organizacjach biznesowych mogą być wykorzystane w sektorze publicznym i w jakich sytuacjach. W tym celu omówiono dwa główne nurty, które wyłoniły się w zarządzaniu publicznym jako rozwiązania alternatywne wobec klasycznego podejścia biurokratycznego: nowe zarządzanie publiczne i governance. Z jednej strony można stwierdzić, że otwierają one szersze możliwości dla myślenia marketingowego, z drugiej - ponieważ są to dwa odmienne podejścia, pociągają one za sobą różne koncepcje i narzędzia marketingowe. W nowym zarządzaniu publicznym obywatel postrzegany jest raczej jako klient korzystający z usług i dóbr publicznych, odbiorca polityk publicznych, w podejściu governance - jako partner uczestniczący w ich kształtowaniu. Jako przykłady koncepcji marketingowych wpisujących się w oba te nurty zaprezentowano koncepcję nudging i koncepcję współtworzenia (co-creation).

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Co-creating value with the customers in manufacturing companies

Łaszkiewicz A.

Zeszyty Naukowe Politechniki Poznańskiej. Organizacja i Zarządzanie

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2018

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Nr 77

195--204

EN

Changes in the sphere of consumer behavior under the influence of the development and dissemination of ICTs have a significant impact on the operations of enterprises. These changes also affect the concept of value and changes taking place in this area. Over the years, “value” perceived as a set of benefits produced by the company and offered to the final recipient of the product or service has changed its character. Products began to be treated more individually, and the challenge of the marketing departments was to adapt the offer to the needs of individual clients. No longer the product, but the value associated with it became the most important. Contemporary clients are also co-creators of value. They are involved in the process of co-creating the products and services of companies, their marketing activities, and communication. We can observe a paradigm shift in the area of business management, marketing, and interaction with the market as well as value creation.

PL

Zmiany w sferze zachowań konsumenckich pod wpływem rozwoju i upowszechniania ICT mają znaczący wpływ na działalność przedsiębiorstw. Zmiany te wpływają również na pojęcie wartości. Przestaje ona być postrzegana jako zestaw korzyści wytwarzanych i dostarczanych przez firmę. Coraz częściej udział w tym procesie mają konsumenci. Angażują się w proces współtworzenia produktów i usług firm, ich działań marketingowych i komunikacji. W artykule autorka omawia zagadnienie współtworzenia wartości z konsumentami w środowisku wirtualnym, prezentuje definicje występujące w literaturze przedmiotu, obszary zastosowań, a także przykłady adaptacji omawianego podejścia w przedsiębiorstwie produkcyjnym. W artykule zaprezentowano częściowe wyniki badania realizowanego przez autorkę wśród przedsiębiorstw w obszarze współtworzenia wartości z konsumentami.