Wyniki wyszukiwania - BazTech

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Shaping the image as a management instrument in the contemporary enterprise

Wereda Wioletta, Zacłona Tomasz

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2020

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z. 145

597--611

EN

Purpose: The main aim of the article is to identify the image-building process in the organization as a management instrument, from a theoretical standpoint, as well as from the practical one, based on initial research among top-level and middle-level managers from Polish collective accommodation facilities. Design/methodology/approach: The present article is both theoretical and empirical. To achieve the goal adopted in the article, a survey aimed at managers of selected tourist accommodation establishments was conducted. Findings: The research confirmed the established thesis that respondents' awareness of the treatment of image formation as a management instrument is quite high. In addition, empirical material indicates that the researched managers state that the strategic objective of managing the organization should be to build a positive image in the eyes of its stakeholders. The majority also say that the organization's image is its strategic resource and a factor of competitive advantage of the enterprise on the market, but on the other hand, the financing of image-building activities is, according to respondents, a waste of money. Research limitations/implications: The performed studies, due to their limited scope, cannot be used for generalizations and are treated by the authors themselves as pilot studies. The research covered three regions: southern, eastern, southwest. This choice was due to the personal availability of tourist managers of accommodation facilities located in these parts of Poland. As a result of the research, 112 correctly completed questionnaires were collected, which were used for analysis and inference. In the future, a similar research is planned to be done across Poland. Practical implications: Based on the literature analysis and completed studies, the authors formulated recommendations for the managers of tourist accommodation facilities. Social implications: The research might exert influence on organizational behavior of tourist accommodation establishments in building their image through effective internal and external communication. Originality/value: The originality of the article is expressed through a subjective and objective scope of the study of image creation practice as a management instrument in tourist accommodation establishments.

2

Selected ways of building and implementing flexibility in the organization

Osbert-Pociecha G.

Management

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2010

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Vol. 14, no 2

26-39

EN

Analysing the subject literature and looking for methods and conditions of creativity and flexibility as a desired attribute of modern organization, two spreading tendencies have been pointed out i.e. process management and network structures. It has been noticed that they encompass natural mechanism aiding flexibility in the organization.

PL

Dokonując przeglądu literatury w poszukiwaniu sposobów, uwarunkowań zapewniających kreowanie i osiąganie elastyczności jako pożądanego atrybutu współczesnej organizacji wskazano na dwie upowszechniające się tendencje tj. zarządzanie procesowe i sieciowe struktury organizacyjne. Zauważono, że w ich istotę wpisany jest naturalny mechanizm wspomagania elastyczności organizacji.

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Selekcja : dobór pracowników do nowoczesnej organizacji

Piotrkowski K.

Nowoczesne Systemy Zarządzania

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2006

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T. 1, nr 1

185--193

4

Knowledge management - new competence of the contemporary organization

Fic M.

Management

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2006

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Vol. 10, no 2

41-50

EN

This paper presents conditions of functioning of an enterprise in a knowledge based economy (knowledge as a main competitiveness factor). We analyse characteristics of human knowledge, show classification of knowledge taken into account in enterprise management practice, and present dichotomous distinction of knowledge. Further we discuss problems concerning the use of knowledge and its management.

PL

W artykule przedstawiono warunki funkcjonowania przedsiębiorstwa w gospodare opartej na wiedzy (wiedza jako główny czynnik konkurencyjności). Przeanalizowano charakter wiedzy ludzkiej, przedstawiono klasyfikacje wiedzy uwzględniane w praktyce zarządzania przedsiębiorstwem oraz podział dychotomiczny wiedzy. Na tle tego pokazano problemy związane z wykorzystaniem wiedzy i zarządzaniem nią.