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The moderating effects of perceived cost on blockchain adoption intention in agricultural supply chains

Liu Haoyan, Osman Lokhman Hakim, Omar Ahmad Raflis Che, Rosli Nadzirah

LogForum

2024

Vol. 20, no. 4

585--599

Background: The unique characteristics of blockchain technology, such as decentralization, transparency, traceability, verifiability, and immutability, have been proven to address challenges in agricultural supply chains such as low transparency, inefficiency, high dependency, financing difficulties, and information asymmetry. In reality, though, the adoption of blockchain technology in agricultural development has not met expectations. Most blockchain projects in agriculture are still in the pilot phase, with few actual applications implemented. Therefore, it is necessary to thoroughly investigate the factors influencing the adoption of blockchain technology in agricultural supply chains to promote its widespread application in this field. Methods: Based on the Technology-Organization-Environment (TOE) framework and the Diffusion of Innovations Theory (DOI), this study collected primary data through a questionnaire survey and employed Confirmatory Composite Analysis (CCA) using SmartPLS 4 to test the integrated model. The study examines the impact of technological, organizational, and environmental contexts on blockchain adoption intention in agricultural supply chains. In addition, the moderating role of perceived cost on these relationships is also explored. Results: The results indicate that technological, organizational, and environmental contexts significantly influence blockchain adoption intention, but the direct impact of perceived cost on adoption intention was non-significant. Notably, perceived cost had a crucial moderating effect on the relationship between organizational context and blockchain adoption intention. Conclusion: This study aims to explore the factors influencing blockchain adoption intentions in agricultural supply chains from an organizational perspective, innovatively applies CCA analysis within the TOE-DOI framework and adopts perceived cost as the moderating variable. These findings underscore the importance of internal evaluations of cost-effectiveness and strategic cost management for practitioners, highlighting the necessity of internal advocacy to enhance technology acceptance. Future research should diversify the sample or conduct longitudinal studies to further validate the moderating effects of perceived cost.