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1 2021

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The perception of business wargaming results among strategic and competitive intelligence community

Kowalik Adam

Organizacja i Zarządzanie : kwartalnik naukowy

2021

nr 2

69--81

Introduction/background: Achieving a market success is not an easy task for companies. To win in the market companies apply numerous strategic, market and competitive intelligence methods including business wargaming which is considered as one of the most advanced methods. Aim of the paper: The main aim of this paper is to investigate the perception of business wargames practices among strategic and competitive intelligence professionals with special emphasis on results of business wargames. Materials and methods: To achieve the aim of the paper the online survey was conducted among the members of a leading global professional association “Strategic and Competitive Intelligence Professionals”. The survey was sent to 12566 emails from SCIP database. The responses were collected anonymously via Survey Monkey in April-May 2017. As a result 227 responses were collected. Results and conclusions: The results of the study suggest that according to respondents business wargaming allows to achieve results on each of the proposed 5 levels of results representing the cause-effect chain of translating business wargaming effects into business benefits, i.e. insights, recommendations, implementation, competitive situation, measurable benefits. Moreover, the respondents indicate that the business wargaming can be considered a relatively attractive analytical method in terms of its effectiveness. The costs of business wargaming are rated as slightly lower or significantly lower than the benefits. Business wargaming is also assessed as better than any other method of generating insight. The research suggests that the more difficult the conditions for competition, the more commonly the business wargaming method is used. Respondents predict that the use of this method will increase in the future.