Wyniki wyszukiwania - BazTech

1

Influence of recruitment process on temporary work quality

Feliczek Patryk

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

|

z. 195

107--120

EN

Purpose: The purpose of the article was to analyze and evaluate practices related to the recruitment process of temporary workers in enterprises in the logistics and warehouse industry (provision of services). At the same time, the aim of the article is to indicate the directions of actions in the field of the recruitment process that can be undertaken by the management of such enterprises in order to improve the quality of services provided by improving the quality of work. Design/methodology/approach: The study was preliminary and based on conducting a pilot qualitative study using the method of individual in-depth interview (IDI). The study covered the subject of the recruitment process of temporary workers in logistics and warehouse companies operating in the Great Poland region, and the subject of the study were the temporary workers themselves. The article presents the results of the study conducted among 25 temporary employees. Findings: The main aspects, covered in the study, regarding recruitment process are related to the way the recruitment meetings are handled, how the basing employment information are being passed to the candidate and whether what has been proposed is covered in the reality. As there have been gaps identified in those recruitment elements the author suggests some recommendations to the companies. Research limitations/implications: The presented results of the initial pilot study may be subsequently verified in the actual study. At the same time other human resources management processes, in the field of temporary workers, may be subjected to additional study. On this basis, it is possible to build a full picture of the practices used in enterprises, affecting the quality of work by temporary workers, and to indicate the directions of changes in order to improve the achieved results in terms of quality. Practical implications: The results of the study might be used by the companies interested in the form of temporary work and companies struggling with lowering quality of products or services as a result of employing temporary employees. Originality/value: As the temporary work in Poland usage is significant and increasing it is important to understand the factors influencing the quality of temporary employees’ work. This area has not been explored enough through research study.

2

Adaptacja centrów handlowych do nowych funkcji na przykładzie Galerii Malta w Poznaniu

Kopańska Julia, Marciniak Mikołaj

Zeszyty Naukowe Politechniki Poznańskiej. Architektura, Urbanistyka, Architektura Wnętrz

|

2023

|

Z. 16

211--224

PL

W Polsce w latach 90. XX w. pojawiła się tendencja budowania coraz większej liczby centrów handlowych. Obserwując ostatnie lata, można zauważyć, że nastąpiło przesycenie liczbą wznoszonych obiektów o tej funkcji. Centrum handlowo-usługowe Galeria Malta w Poznaniu, będące głównym obiektem badania, z czasem traciło klientów, co skutkowało stopniowym zamykaniem kolejnych punktów usługowych wewnątrz niej. Jedynym sposobem na uchronienie budynku przed popadnięciem w stan pustostanu jest zaadaptowanie go do innej funkcji. Zagadnieniem badanym w artykule jest poszukiwanie alternatywnych rozwiązań adaptacji obiektów o tak ściśle określonej funkcji jak centrum handlowo-usługowe. Jedną z metod badawczych wykorzystanych w badaniu było przeprowadzenie analiz urbanistycznych. Analizie poddano również już zaadaptowane centra handlowe i domy towarowe do nowych funkcji.

EN

In Poland, a tendency to build more and more shopping centres emerged in the 1990s. Observing recent years, there has been an oversaturation in the number of facilities with this function being built. The shopping centre Galeria Malta in Poznan, which was the main object of the study, was losing customers over time which resulted in the progressive closing of further stores inside it. The only way to prevent the building from falling into a state of vacancy is to adapt it to another function. The issue investigated in this paper is the search for alternative solutions for the adaptation of buildings with such a well-defined function as a shopping and service centre. One of the research methods used in the study was urban planning analyses. Already adapted shopping centres and department stores to new functions were also analysed.

3

Ocena konsumencka usług telefonii komórkowej w Polsce – perspektywa konsumenta

Karaszewicz Paweł, Szczepańska Katarzyna

Problemy Jakości

|

2022

|

R. 54, nr 1

19--24

PL

Cel: Przedstawienie oceny jakości usług świadczonych przez operatorów telefonii komórkowej w Polsce. Projekt badania/metodyka badawcza/koncepcja: Badanie przeprowadzono na próbie N=169 za pomocą kwestionariusza ankiety. W realizacji celu badania wykorzystano metody: analizy piśmiennictwa, analizy i konstrukcji logicznej oraz statystyczne. Wyniki/wnioski: Stwierdzono, że ogólny poziom zadowolenia konsumentów na rynku telefonii komórkowej wynosi 3,0. Wykazano, że istnieje korelacja między oceną poziomu zadowolenia respondentów a wiekiem, wykształceniem i miejscem zamieszkania. Ograniczenia: Struktura i kryteria modelu jakości usług. Zastosowanie praktyczne: Badania poziomu jakości usług w sektorze telefonii komórkowej. Oryginalność/wartość poznawcza: Określenie determinant oceny poziomu jakości usług telefonii komórkowej.

EN

Purpose: Presenting an assessment of the quality of services provided by mobile operators in Poland. Design/methodology/approach: The study was conducted on a sample of N=169 using a questionnaire. The following research methods were used: literature analysis, analysis and logical construction, and statistical. Findings/conclusions: The overall level of satisfaction of mobile users with the services provided was 3.0. There is a correlation between the assessment of the level of satisfaction and the age, education and place of residence of the respondents. Research limitations: Structure and criteria of the service quality models. Practical implications: Research on the level of service quality in the mobile telephony sector. Originality/value: Determinants of the assessment of the quality level of mobile telephony services.

4

Ocena jakości i premia za jakość w małych firmach usługowych. Wyniki badań jakościowych

Bugdol Marek

Problemy Jakości

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2022

|

R. 54, nr 1

13--18

PL

Cel: Celem artykułu jest identyfikacja kryteriów oceny jakości, sposobów dokonywania ocen oraz ustalenie, na ile małe organizacje usługowe wykorzystują system premiowy. Projekt badania/metodyka badawcza/koncepcja: W badaniach empirycznych zastosowano bezpośrednie wywiady. Uznano, że dostarczają one możliwości wzajemnego poznawania się, lepszego zrozumienia określonego zagadnienia. Uwzględniają one refleksję i odkrywanie nowych problemów. W badaniach uczestniczyli pracownicy różnych firm (w sumie w badaniach uczestniczyło 201 pracowników-studentów studiów zaocznych). Metoda jakościowa została wybrana, bo uznano, że na tym etapie trudno wyodrębnić jest zmienne. W analizie uwzględniono małe firmy usługowe (70 firm – w tym 2 sprzątające, 6 małych urzędów, 6 gastronomicznych, 2 szpitale, 1 turystyczna). Wyniki/wnioski: W badanych organizacjach, jeśli już wykorzystywane są obiektywne kryteria oceny, to uwzględnia się z góry ustalone normy, plany działania, instrukcje i procedury. W znacznej części przypadków tzw. ocena jakości sprowadzana jest do kontrolowania pracy pracowników. Premia jest przyznawana według uznania, za wyniki finansowe. W przydziale premii uwzględniana jest również ilość (pracy, godzin, nadgodzin, zrealizowanych tematów, projektów, realizowanych usług). Ograniczenia: Ograniczenia wynikają z zastosowanej metody – wywiadów, które mogą być subiektywne, nacechowane osobistymi ocenami osób udzielających informacji. Zastosowanie praktyczne: Na podstawie uzyskanych wyników osoby zarządzające małymi firmami usługowymi mogą doskonalić istniejące metody premiowania, tak aby w większym zakresie uwzględniały one kryteria jakościowe. Oryginalność/wartość poznawcza: Wartość badania polega na identyfikacji kryteriów oceny jakości w małych firmach usługowych. Wyniki badań wskazują na potrzebę wprowadzania do procesów zarządzania kryteriów jakościowych.

EN

Purpose: The purpose of this article is to identify the quality assessment criteria, assessment methods and to determine to what extent small service organizations use the bonus system. Design/methodology/approach: Interviews were used in empirical research. It was found that they provide opportunities for getting to know each other and better understanding a specific issue. They involve reflection and discovering new problems. Employees of various companies participated in the research (in total 201 employees-students of extramural studies participated in the research). The qualitative method was chosen because it was found that at this stage it is difficult to identify the variables. The analysis included small service companies (70 companies – including 2 cleaners, 6 small offices, 6 catering companies, 2 hospitals, 1 tourist). Findings/conclusions: In the surveyed organizations, if objective evaluation criteria are already used, predetermined standards, action plans, instructions and procedures are taken into account. In the vast majority of cases, the so-called quality assessment is reduced to controlling the work of employees. The bonus is given at your discretion based on your financial performance. The amount of work (work, hours, overtime, completed topics, projects, number of services provided) is also taken into account in the bonus allocation. Research limitations: The limitations result from the method used – interviews, which may be subjective, characterized by personal judgments of the people providing the information. Practical implications: Based on the results obtained, managers of small service firms can improve the existing bonus methods so that they take into account the qualitative criteria to a greater extent. Originality/value: The value of the study lies in the identification of quality assessment criteria in small service companies. The research results indicate the need to introduce qualitative criteria to the management processes.

5

Nowa Mobilność jako realna alternatywa dla transportu indywidualnego

Mazur Maciej, Koralewski Michał

Logistyka

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2022

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nr 4

66--68

PL

Rozmowa z Maciejem Mazurem, Dyrektorem Zarządzającym Polskiego Stowarzyszenia Paliw Alternatywnych.

6

Dostawy do domu usługą premium?

Majowicz Anna, Gral Mirek

Logistyka

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2022

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nr 5

9--11

PL

Ostatnia mila oraz dostawy poza miejscem zamieszkania, tzw. OOH (out of home), nie są już dodatkiem do usługi e-commerce, lecz jej kluczową i integralną częścią. O znaczeniu ostatniej mili i trendach w handlu elektronicznym z Anną Majowicz, Dyrektor Operacyjną Polskiego Instytutu Transportu Drogowego rozmawia Mirek Gral, wiceprezes Last Mile Experts.

7

Social awareness and responsibility in context of Polish service companies

Ingaldi Manuela, Brožovà Silvie, Zhuravskaya Marina

System Safety : Human - Technical Facility - Environment

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2021

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Vol. 3, nr 1

71--78

EN

The enrichment of the society and the consumptive lifestyle caused that customers buy more and more, having different, often very high requirements as to the purchased products and services. They often do not realize that production of such products requires more and more materials, energy and other means of production. All this leads to high exploitation of the environment. Even if the resources of the natural environment are not exhaustible, they do not keep up with their rebuilding at this pace of exploitation. That is why social awareness and responsibility both of producers and customers play such an important role. They are one of the instruments needed to operate in accordance with the concept of sustainable development. The aim of the research was to examine social awareness and responsibility among customers of service enterprises. The research was conducted with the use of an online survey, which allowed to show whether the customers of such enterprises are interested in the concept of the sustainable development, if they take it into account when using various services. The need for environmental education was indicated, which could strengthen the social awareness and responsibility among Polish customers.

8

Outsourcing effects and company size – a comparative analysis between the manufacturing and the services sector in Poland

Maziarczyk Anna

Organizacja i Zarządzanie : kwartalnik naukowy

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2021

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nr 1

57--66

EN

Introduction/background: The popularity of outsourcing as a management tool among Polish enterprises is increasing. Growing competition forces companies to look for new solutions for company management. Outsourcing is defined as a management tool to reduce costs in an enterprise. Aim of the paper: The aim of the study was to check whether there is a relationship between outsourcing and the size of the company. In the study, I list large companies and SMEs. Compares the relationships between the manufacturing and services sectors. Materials and methods: In this category, data from 250 companies from the Notoria database were used. In the first part of article, it compares the value of outsourcing across sectors using the Student T-test. In the next part of article, I examine the relationship between outsourcing and the size of companies. I compare the results between the vectors. Pearson's correlation test was used. It then compares the use of outsourcing between small and large companies. The student's T-test for independent programs was used. Results and conclusions: The results say there are differences in the use of outsourcing between the manufacturing and service sectors. I noticed that industrial companies use much more solutions provided by external suppliers. Moreover, I can see that outsourcing has a greater impact in manufacturing than in the service industry. As the company grows, the use of outsourcing increases. It also shows that large companies use outsourcing to a greater extent than smaller companies.

9

Bełchatów – wyzwania przyszłości

Skowroński Paweł

Energetyka – Społeczeństwo – Polityka

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2021

|

nr 1(9)

15--21

EN

The article presents technological and economic conditions of electricity production in coalfired units. In this context, the chances of Bełchatów’s survival are considered and various business scenarios are analyzed.

10

Wholesale tariffs in transport as a tool for innovation in the area of tariff and ticket integration of rail carriers

Niedzielski Piotr, Zioło Magdalena, Dyl Krzysztof

Zeszyty Naukowe. Transport / Politechnika Śląska

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2020

|

z. 108

183--199

EN

The purpose of this article is to identify the possibility of using the concept of wholesale tariffs as a tool for tariff and ticket integration of rail carriers, with a view to improving cost-effectiveness and the reduction of procedural barriers for customers resulting from lack of tariff integration of rail carriers in Poland. This article aims to raise the awareness of the concept of wholesale tariffs, which are successfully used as a tool for tariff integration and competitiveness in the telecommunications market, and to initiate discussions among professionals and researchers in the transport sector. The following test methods were used: synectics, literature review, analysis and synthesis, induction and deduction, and documentation study. The analyses conducted showed the role of market regulators in improving cooperation between rail carriers to develop a better transport offer for rail passenger transport in Poland and, consequently, to increase the share of passenger transport in this transport sector. Similarly, it indicated that the concept of wholesale tariffs may also be a revenue (yield) management tool for rail carriers.

11

Financial satisfaction achieved from offered services: the case of fitness trainers

Komańda Marcin

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2020

|

z. 147

153--163

EN

Purpose: An analysis was conducted regarding fitness trainers’ opinions on factors related to the profitability of rendered services. Answers to two research questions were sought: a) Is it possible to group respondents based on their opinions on the level of satisfaction from the achieved revenue and the profit margin on a standard service? b) Is there a relationship between respondents’ assignment to a specific group and the fact of conducting an additional business activity (not related to the fitness sector)? Design/methodology/approach: The study was based on the use of a structured questionnaire. The five-point scale and nominal variants of answers were used for the quantitative analysis of collected data. With regard to the nature of the surveyed subjects, non-representative sampling in the form of a snowball method was used. Findings: The results obtained reveal that, among trainers expressing satisfaction from the achieved revenue and the profit margin on a standard service, dominates the group of those, who do not conduct additional business activity and, conversely, among trainers expressing indecision and lack of satisfaction dominates the group of persons, who conduct such business activity. Research limitations/implications: The main research limitation derives from the sampling method – findings cannot be generalized on the whole population of fitness trainers. However, the obtained results shed new light on the conditions of conducting business activity by fitness trainers and formulate further research questions. Originality/value: Fitness trainers (especially those who conduct business activity) are not a popular topic of scientific work in this industry (the subject of fitness clubs dominates).

12

Safety of online shopping according to customers

Ingaldi Manuela, Brožova Silvie

System Safety : Human - Technical Facility - Environment

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2020

|

Vol. 2, nr 1

73--81

EN

Customers are more and more deciding to use various types of services via Internet. They make very often different types of purchases. E-commerce is becoming more and more popular and developed. Unfortunately, according to customers, online shopping is not free from problems. Customers are afraid that the ordered goods will not be sent to them, will not meet their expectations, or will be destroyed during transport. An important aspect is also the payment method for this type of shopping. Customers often prefer to pay more to use the option of payment on delivery to avoid losing money if the ordered goods do not be delivered to them. The purpose of the paper is to analyze the safety of services offered via Internet. In the research the customers of different e-shops expressed their opinion on problems that may affect the safety of the offered services. Thanks to the research, it was possible to identify risk areas in accordance with the opinion of customers.

13

Popularity of e-shops during the COVID-19 pandemic

Ingaldi Manuela, Brožovà Silvie

Quality Production Improvement - QPI

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2020

|

Vol. 2, Iss. 1

1--10

EN

More and more people decide to use e-shops to buy every-day products. Some people do it once a week, others a few times a year. Different customers buy different products. What's more, it can be noticed that the popularity of e-shops is growing every year. It is influenced by many factors, including lack of time, rush, high competition, convenience of shopping. Due to the appearance of the COVID-19 pandemic, which paralyzed practically the whole world, locked families in homes, customers started buying selected food, cosmetics and chemical products in stationery shops. Many restrictions have been introduced, including shopping restrictions. Many people chose e-shops instead of stationery shops. The purpose of the paper was to check whether the appearance of the COVID-19 pandemic had somehow changed the shopping habits of e-shops' customers. The survey created for of this article was used during the research.

14

Impact of selected economic factors on the business environment : the case of selected East European countries

Dvorský Ján, Gavurová Beáta, Čepel Martin, Červinka Michal

Polish Journal of Management Studies

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2020

|

Vol. 22, No. 2

96--110

EN

The article aims to identify and quantify significant economic factors that determine the quality of the business environment in small and medium-sized enterprises (SMEs) in the transport and services segment. The case study was carried out on a sample of 258 companies in the Czech Republic and Slovakia. Statistical methods, such as regression analysis and correlation analysis, were used to evaluate empirical data. These statistical methods test and verify several statistical hypotheses formulated. The results of the case study brought interesting findings. Findings showed the impact of the macroeconomic environment on the quality of the business environment. Conversely, monetary policy and interest rates, corporate finance, and population’s consumption do not affect the quality of the business environment in the transport and services segment. The results also represent an essential basis for organizations supporting the business environment or for state institutions in the creation of materials for improving services or transport in the selected countries.

PL

Artykuł ma na celu identyfikację i kwantyfikację istotnych czynników ekonomicznych, które determinują jakość otoczenia biznesowego w małych i średnich przedsiębiorstwach (MŚP) w segmencie transportu i usług. Studium przypadku zostało przeprowadzone na próbie 258 firm w Czechach i na Słowacji. Do oceny danych empirycznych zastosowano metody statystyczne, takie jak analiza regresji i analiza korelacji. Te metody statystyczne testują i weryfikują kilka sformułowanych hipotez statystycznych. Wyniki studium przypadku przyniosły interesujące ustalenia. Wyniki pokazały wpływ otoczenia makroekonomicznego na jakość otoczenia biznesowego. I odwrotnie, polityka pieniężna i stopy procentowe, finanse przedsiębiorstw i konsumpcja ludności nie wpływają na jakość otoczenia biznesowego w segmencie transportu i usług. Wyniki stanowią również istotną podstawę dla organizacji wspierających otoczenie biznesu lub dla instytucji państwowych w tworzeniu materiałów do doskonalenia usług lub transportu w wybranych krajach.

15

Restrukturyzacja sądowa w branży TSL w obliczu kryzysu

Stradomski Maciej, Filipiak Patryk

Logistyka

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2020

|

nr 2

60--63

PL

Dzisiejsza sytuacja rynkowa wywołana chorobą COVID-19, a w zasadzie działaniami zmierzającymi do ograniczenia jej rozprzestrzeniania, jest z pewnością bezprecedensowa. Odnoszenie się do kryzysu z lat 2008- 2009 nie wydaje się być zbyt szczęśliwe. W jego przypadku mieliśmy bowiem do czynienia z czystym kryzysem finansowym, spowodowanym w uproszczeniu pęknięciem bańki spekulacyjnej i zmianami w postrzeganiu ryzyka przez instytucje finansowe. Był to typowy przykład kryzysu wywołanego przez sektor finansowy, który oczywiście „rozlał się” na pozostałe sektory gospodarki, powodując przede wszystkim ograniczenia w dostępie do finansowania bankowego (tzw. credit crunch).

16

Zamówienia publiczne w czasie pandemii COVID-19

Nowikowska Monika

Cybersecurity and Law

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2020

|

Vol. 3 (1)

113--130

PL

W związku z niebezpieczeństwem rozprzestrzeniania się zakażeń wirusem SARS-CoV-2 ustawodawca polski dostrzegł konieczność wprowadzenia szczególnych rozwiązań umożliwiających podejmowanie działań minimalizujących negatywny wpływ na gospodarkę. Ustawodawca w 2020 roku wprowadził wiele regulacji prawnych dotyczących różnych dziedzin, w tym prawa zamówień publicznych. Regulacje te potocznie określa się mianem tarcz antykryzysowych. Z punktu widzenia podmiotów zobowiązanych do stosowania prawa zamówień publicznych istotnym elementem są nowe przepisy dotyczące udzielania zamówień publicznych i wykonywania umów w sprawie zamówień publicznych. Kolejne regulacje obejmowały dalsze zmiany zarówno w zakresie umów o zamówienia, jak i samego udzielania zamówień oraz przepisów, które wpływały na kondycję finansową wykonawców, w tym ich płynność finansową.

EN

Due to the risk of spreading SARS CoV-2 virus infections, the Polish legislator noticed the need to introduce special solutions that would allow taking actions to minimize the negative impact on the economy. In 2020, the legislator introduced a number of legal regulations in many areas, including public procurement law. From the point of view of entities obliged to apply the public procurement law, an important element is the new provisions on awarding public contracts and performing public procurement contracts. Subsequent regulations included further changes in terms of both procurement contracts and the awarding of contracts as well as provisions that affected the financial condition of contractors, including their financial liquidity.

17

Różne podejścia do modelu luk

Ingaldi Manuela

Zeszyty Naukowe. Quality. Production. Improvement

|

2019

|

No. 2 (11)

72--82

PL

Codziennie korzystamy z różnego rodzaju usług. Przedsiębiorstwa usługowe szukają rozwiązań, jak oferować usługi jak najlepszej jakości oraz jak ta jakość oceniać. W przypadku oceny jakości usług wykorzystuje inne metody i narzędzia niż w przypadku wyrobów. Większość metod opartych jest na różnicy pomiędzy oczekiwaniami klientów oraz ich percepcją gotowej usługi. Różnica ta stanowi jedną z luk modelu jakości usług - modelu luk. Celem artykułu była zestawienie różnych wariantów najczęściej opisywanego w literaturze modelu jakości usług - modelu luk. Niniejszy artykuł stanowi opracowanie teoretyczne, a jego celem pobocznym jest zaznajomienie czytelników z podstawowymi elementami modelu luk.

EN

Every day we use various types of services. Service companies are looking for solutions on how to offer services with the best quality and how to assess this quality. When assessing the quality of services, different methods and tools than in case of products are used. Most methods are based on the difference between customers' expectations and their perception of the ready service. This difference is one of the gaps in the service quality model - the gap model. The aim of the paper was to compile various variants of the service quality model most frequently described in the literature - the gap model. This paper is a theoretical study and its secondary goal is to familiarize readers with the basic elements of the gap model.

18

The use of employees as experts in unusual situations: service SMEs prospect

Komańda Marcin, Dziubińska Agnieszka

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2019

|

z. 136

257--266

EN

Nowadays, the role of employees, especially those who have contact with clients of an enterprise, is becoming crucial for determining the opportunities for putting into effect, innovative business solutions. The challenge behind the described issue is also for the enterprise to react efficiently to unusual situations. This paper answers the question whether there are significant differences in the way employees are used as experts in unusual situations depending on how long the enterprise has been conducted its business activity. A survey in the Mix Mode Survey Design formula was conducted for this purpose. Altogether there were 260 respondents representing small and medium-sized service enterprises from the territory of Poland who participated in the research. The obtained scientific results indicate that among the surveyed respondents, there are opinions that answer the posed research question in a positive manner.

19

Marketing in the social services sector for seniors in the Kuyavian-Pomeranian voivodeship

Bierzyńska-Sudoł Magdalena

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2019

|

z. 139

49--63

EN

Changes in the structure of Polish society and the dynamic ageing process make seniors, as consumers, one of the most important groups on the market. The article presents seniors in the Kuyavian-Pomeranian Voivodeship as an interesting group that is increasingly eager to use all the market opportunities offered to them. Their activity in many fields is an excellent tool against social exclusion. The newly emerging community requires specialists related to marketing, promotion and advertising not only to notice them on the market, but also to adapt marketing activities to their needs, interests, possibilities and wealth. The aim of the article is to present this special group that requires the development of new, not stereotypical marketing activities. It can certainly be predicted that there will be a dynamic increase in the number of social services offered - care, health and rehabilitation, and of goods and other services dedicated to the elderly. The problem of senior policy is a huge research field for many specialists related to the silver economy sector.

20

Coopetition of services and the development strategy for competitive industries

Bernat Piotr

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2019

|

z. 138

21--31

EN

In the case of competing industries, proper assessment of needs and opportunities supported by market analysis and forecast allows adopting strategies for dealing with competition. Coopetition of services is one of the possibilities for the development of entities. The article indicates the reasons for competition cooperation. This cooperation may result from the expectations to increase the scale of impact, reduce operating costs or offer an extended package of services. This causes the need to study customer needs and identify market trends, and consequently build scenarios that are answer to them and allow to adapt to market changes.