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Zachowania nabywców na międzynarodowym rynku turystyki zakupowej

Paliś Beata, Przenzak Kasper

Gospodarka Materiałowa i Logistyka

2022

nr 2

26--39

Turystyka zakupowa to ważna forma turystyki, która od wielu lat rozwija się na świecie, ale nie wszędzie jest doceniana. Wiele destynacji turystycznych dostrzega jednak jej potencjał i znaczenie dla rozwoju rynku turystycznego, jak również korzyści, które może przynieść obszarom recepcji turystycznej. Celem artykułu jest identyfikacja zachowań nabywców pochodzących ze społeczności międzynarodowej na rynku turystyki zakupowej. W artykule postawiono tezę, że turystyka zakupowa w miastach na świecie ma duży potencjał rozwoju. Przeprowadzono pilotażowe ankietowe badania własne wśród przedstawicieli społeczności międzynarodowej.

Shopping tourism is an important form of tourism that has been developed in the world for many years, but is not appreciated everywhere. However, many tourist destinations around the world recognize its potential and importance for the development of the tourism market, as well as the benefits that it can bring to tourist destinations. The aim of the article is to identify the behaviour of consumers on the shopping tourism market among the international community. The article presents a thesis that shopping tourism in cities around the world has a great potential for development. Own pilot surveys were conducted among the international community.

Shopping tourism as a factor in the development of peripheral areas on the example of the Polish-Ukrainian borderland

Malkowski Arkadiusz

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2019

z. 139

301--312

The progressing globalization process and the accompanying changes in the approach to the role of borders influence the perception of border areas. For decades, borderlands were treated as peripheral. In many cases it resulted in impeding the processes of socio-economic development, which further deepened the isolation and peripherality of those areas. The article presents selected results of research conducted by the author in the area of the Polish-Ukrainian borderland, related to shopping tourism. Shopping tourism is a significant factor in the development of peripheral areas. According to official statistics, as many as 94% of foreigners visiting Poland in 2017 declared shopping as the purpose of their visit. It was the Ukrainian citizens who spent the most on shopping in Poland in 2017. They spent over PLN 750 on the purchase of products and services per one person crossing the border. In the same period, Belarusians spent PLN 624 on purchases in Poland, Lithuanians PLN 532, Russians PLN 455, Germans PLN 461, Slovaks PLN 315, and Czechs PLN 285 per person. In the Polish-Ukrainian border area, 91% of expenses of Ukrainian citizens in Poland are incurred at a distance of less than 50 km from the border (89% in an area up to 30 km). This means that in an area within 50 km from the border with Ukraine, revenues related only to the shopping of Ukrainian citizens travelling to Poland amount to over PLN 6 billion. Expenses related to shopping tourism affect the development of entrepreneurship on the Polish-Ukrainian border.