Wyniki wyszukiwania - BazTech

1

Tourists’ motivations for using social media

Hysa Beata, Karasek Aneta

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2022

|

z. 161

23--36

EN

Purpose: The main objective of the paper is to determine whether latent variables (constructs) regarding tourists' motivations can be found in the studied social media use behaviour of tourists. Design/methodology/approach: The study was carried out via an on-line survey questionnaire. Responses to questions were measured on a nominal or ordinal scale. Factor analysis was used in the data analysis. The subject of the study involves the use of social media by tourists and analyses their motivation. Findings: Tourists’ motivators for using social media were identified and these are: 1) Visibility in the crowd, 2) Obtaining information about nearby events, 3) Building relationships with the local community, 4) Relying on the opinions of others. Research limitations/implications: The study was carried out only in one country. There are plans to expand the study area in the future in order to make international comparisons. Moreover, motivators were not identified by age group, which is planned in future studies. Practical implications: Identification of tourists’ motivation to use social media enables city managers, tourism organisations and tourism facility managers to have a targeted impact on tourist behaviour. These activities can result in the desired objectives being achieved, e.g. relations between tourists and the local community will be built. This will also enable the identification of people who are motivated to be visible in the crowd and offer them cooperation in the promotion of tourist destinations or attractions. Social implications: Identification of tourists’ motivators will make it possible to influence tourists in such a way that they will participate in solving problems of the local community or provide information on situations requiring intervention in the area of tourist attractions. Originality/value: New insights on latent variables concerning tourists’ motivation when using social media have been provided. The paper is addressed to city managers, tourism organisations and tourism facility managers what will help them to improve the quality of provided services.

2

Regional and traditional products - some comments from the segmentation, promotion and local development perspectives

Mazur Rafał

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2019

|

z. 139

313--327

EN

The perception of regional (traditional) products may vary - some consider them an element of consumption, others see them as a part of culture and of a tourist experience of a certain place. By buying regional products, tourists not only satisfy their needs, but also interact with local culture and support the development of a given community through stimulating demand. Tourists’ tendency to consume local products is connected with several spheres: the visitors' motivations, their personality traits, and the sociodemographic features. The following article has two objectives: 1) to identify what proportion of guests visiting seaside tourist destinations is interested in local products; 2) to determine the characteristics of people who are not interested in local products, and to propose a modified market segmentation and communication concept. The results of the survey show that almost 68% of tourists are interested in local products. What is more, nearly 65% of respondents said that this interest also translates into the desire to visit the region. Some of the uninterested respondents (32.3%) are young people, aged 19-35 - in order to reach them with the offer of local products, a modified market segmentation should be made, and a promotion should be planned that will attract their attention. The concept of cross-promotion was proposed here, which means providing information about local products on such occasions as concerts or sporting events. It is important that this could be done both via the Internet and through printed materials available in tourist accommodation facilities.

3

Zatrzymania zasobów różnorodności biologicznej chronionych Konwencją Waszyngtońską (CITES) dokonywane przez polską służbę celną

Chackiewicz M., Kostecka J.

Inżynieria Ekologiczna

|

2017

|

Vol. 18, nr 3

129--138

PL

Konwencja o Międzynarodowym Handlu Dzikimi Zwierzętami i Roślinami Gatunków Zagrożonych Wyginięciem – CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) jest międzynarodowym układem ograniczającym transgraniczny handel różnymi gatunkami roślin i zwierząt oraz wytworzonymi z nich produktami. Konwencja została podpisana w 1973 roku w Waszyngtonie. Głównym jej zadaniem jest redukcja lub całkowita eliminacja handlu okazami gatunków, których liczba lub stan sugerują, że niekontrolowane ich pozyskiwanie z naturalnego środowiska jest szkodliwe dla ich przetrwania. Choć postanowienia Konwencji CITES weszły w życie w Polsce w marcu 1990 r., nadal problem stanowi brak jej znajomości u obywateli a także dostosowywanie polskiego prawodawstwa i jego egzekwowania do wymogów Konwencji. Celem pracy było zaprezentowanie Konwencji CITES w kontekście spowalniania przekształcania zasobów przyrody. Analizowano także dane z urzędu celnego i postrzeganie wybranych elementów konwencji waszyngtońskiej przez przedstawicieli polskich turystów.

EN

The Convention on International Trade in Endangered Species of Wild Fauna and Flora – CITES is an international system limiting cross-border trade in various species of plants and animals and products made from them. The Convention was signed in 1973 in Washington, DC. Its main task is to reduce or completely eliminate the trade of species, the number of which state or imply that their uncontrolled extraction of the natural environment is detrimental to their survival. Although the provisions of CITES came into force in Poland in March 1990, still the problem is the lack of knowledge of its citizens as well as the adaptation of Polish legislation and its enforcement to the requirements of the Convention. The aim of the study was to present the CITES in the context of slowing the conversion of natural resources. Authors also analyzed data from the customs office and the perception of selected elements of the Washington Convention by representatives of Polish tourists.

4

Ocena walorów uzdrowisk podkarpacia przez kuracjuszy i turystów

Rak J. R.

Technologia Wody

|

2011

|

Nr 3 (11)

19-21

PL

W artykule krótko scharakteryzowano cztery uzdrowiska Podkarpacia: Iwonicz-Zdój, Horyniec- -Zdrój, Polańczyk-Zdrój i Rymanów-Zdrój. Do oceny walorów uzdrowiskowych przez kuracjuszy i turystów posłużono się badaniami ankietowymi. Omówiono wyniki badań sondażowych w zakresie: jakości pobytu w uzdrowisku, oczekiwanych atrakcji i korzystania z naturalnych surowców uzdrowiskowych. Wykazano potrzebę komplementarnego traktowania funkcji uzdrowiskowo-leczniczych i turystyczno- wypoczynkowych.