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Trendsetterzy jako liderzy opinii konsumentów

Miszczak M.

Nowoczesne Systemy Zarządzania

2011

T. 6, nr 1

23--30

Article describes the trendsetter, person who is employee by firm to promote products and services in personal environment. Trendsetter establishes contacts and takes advantages of acquaintances already in this purpose. Trendsetter works by use principles of influences and knowledge from of psychology and sociology. He is the exemplar for imitating, most often in areas related with advertised products or services, but proper motives of procedures of trendsetter are invisible. Trendsetter is leader of opinion of consumers, but he belongs to this part, who for work, advertised products receive reward or advertised products.