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Employee adaptation in a socially responsible organization

Tomasiewicz Aleksandra, Jakubczak Anna, Gotowska Małgorzata

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2024

z. 194

555--579

Purpose: The beginning work in a new place for an employee means a lot of stress resulting from confrontation with unfamiliar surroundings and people. The process of introducing an employee to work should involve not only the employer, but also the entire team, emphasizing care, willingness to help and support at such an important initial stage. The main aim of the research is to examine whether the adaptation of new employees in a trade enterprise is effective. An attempt has been made to identify the conditions in the process of social and professional adaptation of a new employee through the prism of corporate social responsibility. Design/methodology/approach: The paper is consisted with 2 parts. The first is about a theoretical context of CSR in small trade company level and personnel management issues and the adaptation of a new employe. The second part includes findings on research. The case study was used to develop research problem. The research questions included the issue of stress in the adaptation process and the role of the introducer. The study covered 100% of the study population. Data were analyzed using descriptive and non-parametric statistics methods (e.g. classification trees method to identify the importance of predictors). Findings: The research results indicate that the adaptation of a new employee is an important element of his/her quality of professional life, and for the organization it is an important aspect of implementing the social responsibility strategy. Taking into account the needs of employees, as internal stakeholders of the company, is an expression of the implementation of socially responsible management. The implementation of the CSR strategy can be assessed by the degree of employee satisfaction with the quality of work life, which results from the effectiveness of fulfilling tasks in the adaptation process. Research limitations/implications: Due to the fact that research is limited to the one chosen company results cannot be uncritically generalized. This study covers only a narrow part from a wide range of problems in shaping social responsibility in business. It only applies to actions taken towards employees in the adaptation process. Due to this implication, research should be deepened and expanded to include additional aspects both in terms of responsibility towards employees and other stakeholder groups. Practical implications: The research results can be a source of information for managers about factors important in shaping the personnel function of a socially responsible organization, primarily in the field of social and professional adaptation. Social implications: The article contributes to the development of knowledge and dissemination of good practices in the field of corporate social responsibility. Originality/value: The article presents a new approach to managing the personnel function in a business organization through the prism of the principles of social responsibility. Previous research does not directly or comprehensively take into account possible connections between corporate social responsibility and the adaptation process.

Marki własne w tworzeniu przewagi konkurencyjnej przedsiębiorstw handlowych i produkcyjnych

Kłosiewicz-Górecka U.

Gospodarka Materiałowa i Logistyka

2015

nr 12

3--11

Przedmiotem artykułu jest wykorzystywanie marki własnej w tworzeniu przewagi konkurencyjnej przedsiębiorstw handlowych i produkcyjnych. Jak pokazuje praktyka gospodarcza, w warunkach słabej dynamiki rozwoju gospodarczego, rozdrobnienia podmiotowego w sferze produkcji i w handlu oraz silnej konkurencji na rynku, marka ułatwia firmie utrzymywanie klientów i zdobywanie nowych, poprawę wyników ekonomicznych, a także pozwala wyróżnić przedsiębiorstwo wśród konkurentów. Celem artykułu jest ocena działań w zakresie marki własnej, podejmowanych przez przedsiębiorstwa handlowe i produkcyjne, przeprowadzona z punktu widzenia tworzenia przewagi konkurencyjnej przedsiębiorstwa. Analizą objęto miejsce marek własnych w sprzedaży Fast Moving Consumer Goods (FMCG) w Polsce oraz działania firm handlowych i producentów, a także ich relacje, zachodzące w związku z rozwojem produktów marek własnych. Artykuł przygotowany został na podstawie literatury dotyczącej marek własnych, wyników badań autora w zakresie przemian dokonujących się w handlu detalicznym i hurtowym w Polsce, wypowiedzi przedstawicieli sieci handlowych i producentów, w tym publikowanych w Internecie, dotyczących rozwoju marek własnych oraz ilościowo-jakościowej metody analizy treści. Wnioskiem płynącym z analizy jest potrzeba harmonijnej współpracy podmiotów łańcucha dostaw, dzięki czemu korzyści z rozwoju marki własnej mogą czerpać zarówno przedsiębiorstwa handlowe, produkcyjne, jak i konsumenci.

The subject matter of the article is use of the private brand in creation of competitive advantage of trade and production enterprises. As the economic practice shows, under the conditions of weak dynamics of economic development, atomisation of entities in the sphere of production and in trade as well as strong competition in the market, the brand facilitates the company in retaining its customers and winning new ones, improvement of economic results as well as it enables distinguishing the enterprise among competitors. An aim of the article is to assessment measures as regards the private label undertaken by commercial and manufacturing enterprises, from the point of view of creation of competitive advantage by enterprises. The analysis comprised the place of private brands in sales of fast moving consumer goods (FMCG) in Poland as well as activities of trade firms and manufacturers, and their relationships taking place in connection with development of private label products. The article was prepared on the basis of the literature concerning private brands, article author’s research findings as regards changes taking place in retail and wholesale trade in Poland, statements of representatives of trade chains and producers, including those published on Internet, concerning development of private labels and quantitative and qualitative method of the contents analysis. The conclusion issuing from the analysis is the need for a harmonious cooperation between entities of the supply chain, owing to which benefits from development of the private brand may be used by both trade and production enterprises and consumers.