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From crisis to potential. Integrating natural heritage, landscape values and local identity into development strategy in the case of the town and municipality of Czerwińsk nad Wisłą

Małuszyński Marcin J., Pawluśkiewicz Bogumiła, Małuszyńska Ilona, Długozima Anna, Kosiacka-Beck Ewa, Rykała Ewa A.

Zeszyty Naukowe SGSP / Szkoła Główna Służby Pożarniczej

2025

Nr 95 (tom 1)

123--147

The implementation of sustainable development principles following Poland’s accession to the European Union requires reducing socio-economic disparities while preserving the natural capital. Therefore, it is important to identify areas that are in crisis and to propose for them a local development strategy strengthening the identity of ‘their environment’. Czerwińsk nad Wisłą is an example of a town that has a medieval origin and was once an important economic and cultural centre. At present, numerous pressing socio-economic issues are observed in the area, predominantly the demographic crisis, increasing unemployment, lack of initiatives to dynamise the town’s development. The aim of this study was to identify elements of the capital of the Czerwińsk nad Wisłą commune that could contribute to the development of a local development strategy. The study includes field analyses conducted within the commune boundaries to identify its natural, landscape, and urban planning assets. Supra-material values and Genius loci will also be analysed, as well as the expectations of various social groups on the basis of the area profile and surveys. The research will allow valorisation of the studied landscape, identifying places where values are concentrated as well as areas in crisis and in need of intervention. Research has shown that it is possible to develop scenarios for the growth of Czerwińsk nad Wisłą based on the capitalisation of its natural and cultural resources, as the condition of human capital remains a weak link. As a starting point for improving the security of preserving natural and cultural resources as well as public safety, It is proposed to undertake promotional activities intended to increasing the sales of local products by positioning them as a brand associated with the area’s natural and cultural heritage.