Wyniki wyszukiwania - BazTech

Ograniczanie wyników

1 Kęprowska Urszula

1 2019

Znaleziono wyników: 1

Liczba wyników na stronie

Wyniki wyszukiwania

Wyszukiwano:
w słowach kluczowych: tourist promotion

Sortuj według:

Ogranicz wyniki do:

The role of event marketing in creating tourist experience

Kęprowska Urszula

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2019

z. 139

193--200

The aim of this article is to make an attempt at discovering how events, as a communication channel of event marketing, complement promotional strategies of towns and regions through their psychological impact on tourists. The study is based on the concept of event marketing, which emphasises the undeniable role of emotions and experiences in the process of satisfying social needs. It can be assumed that the presented conclusions are true for all events dedicated to tourist promotion of the region. Providing theoretical foundations, the article demonstrates that self-government units are ever more often using event-based strategies, since they increasingly employ the model of competition in the tourism market based on tourists’ emotions and experiences rather than on the material resources of the place.