Wyniki wyszukiwania - BazTech

Ograniczanie wyników

1 Kęprowska Urszula

1 2021

Znaleziono wyników: 1

Liczba wyników na stronie

Wyniki wyszukiwania

Wyszukiwano:
w słowach kluczowych: tourism promotion

Sortuj według:

Ogranicz wyniki do:

Promotion of the city as an element of territorial marketing in the field of tourism

Kęprowska Urszula

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2021

z. 152

95--107

Purpose: Analysis of the literature on the subject in the field of territorial marketing, promotion and communication of the local government unit with the environment. Identification of manners to promote cities based on the observation of such activities. Design/methodology/approach: The article is a review of the literature on promotional activities. Findings: The main problem of the work was to answer the question whether promotion plays a communicative function of territorial marketing for social development. The answer to the question is confirmative, because promotion plays one of the most important roles in the marketing activities of local government units. In the case of tourism areas, tourism promotion is of particular importance, as it is part of the economic promotion of local governments, whose task is to improve the living conditions of the local community. Research limitations/implications: The text refers to a limited number of studies. The issues presented in the article require empirical confirmation on a larger number of examples. Practical implications: The conducted analysis allows to conclude that the concept of managing settlement units must include promotional activities that allow the achievement of the intended strategic goals. Originality/value: The conclusions presented in the paper are an extension of the threads present in the literature on the subject, indicating the mutual relations between territorial marketing and promotion for the development of tourism.