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Influence of technology on regional brands in Czechia

Stoklasa Michal

Engineering Management in Production and Services

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2019

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Vol. 11, no. 4

92--102

EN

This article aims to examine the effects of new technology on the purchase of regional brands in Czechia and draw conclusions that will help to adapt the brands to customer needs. Regional brands are a speciality of Central Europe, which emerged due to consumer dissatisfaction with low-quality of global retail products. These traditional local handmade products are heavily influenced by new technology and customers requiring them to be purchasable online with a massive online presence. The sample consisted of 1050 residents of the Czech Republic. The data were gathered by a professional marketing agency Ipsos using a questionnaire survey. The sample was tested using the one-way Chi-square test, which had good compliance to test the basic sample characteristics, followed with the one-sample Kolmogorov-Smirnov test to test the data distribution, and then, the dependencies were tested with the Kruskal-Wallis test. Finally, a post-hoc test suitable for the type of analysis could be chosen to better understand the type of factors that could influence the results and their possible effect. The main findings indicate a slow change in the demand as customers are neutral in relation to regional brands available from online shops as well as their about social media presence but require them to have a good-quality website. Solutions are proposed using a government-run brand with a platform providing web layouts and hybrid e-shop. The type of content is proposed, indicating the appropriate execution, which should be done based on the researched-derived segmentation criteria.

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Analysis of Temperatures in the Cold Storage of Finished Products

Bogdanovská Gabriela, Stehlíková Beáta, Kačur Ján

Advances in Science and Technology. Research Journal

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2019

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Vol. 13, no 3

54--66

EN

The analysis of temperatures in the cold store of finished products was performed due to the occurrence of temperature fluctuations. The analysis in the report was conducted using Kruskal-Wallis test, Bartlett test, Nemenyi’s test Statistical analysis of measured values in individual months. The relationship between the temperature in the cold store and the outside air temperature was investigated. Quality tools were also used in the thesis. The causes of temperature fluctuations were determined by Cause-Effect diagnostics. The relationship between the main causes was analyzed with Relation Diagram. Corrective measures were then determined to minimize the temperature fluctuations in the cold store.

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Determinaty źródeł finansowania działalności firm hichtech w regionie łódzkim

Martin M., Staniec I.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Łódzka

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2007

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z. 43

137-146

PL

Prezentowane rozważania są próbą określenia związków pomiędzy stopniem zaawansowania technologicznego firm a barierami wykorzystania poszczególnych źródeł finansowania ich działalności. Analiza zebranego materiału empirycznego została przeprowadzona przy użyciu współczynnika rang Spearmana oraz testu Kruskala- Wallisa.

EN

Small technology based firms represent a special type of business units active in the field of advanced technology. The most important feature that differentiates these firms from others is conversion of science into new technology. Presented article is an attempt to identify basic characteristic of small technology based firms in Poland from the point of view of the most important sources of financing of their development. The analysis of collected empirical material became passed at the use of the coefficient of ranks Spearmana and the test Kruskala-Wallisa.