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The main topic of research in dissertation are actions that determine behavior of economical units under influence of applying informative technologies and modern multimedia technologies in a context of transformations into new organizational forms, particularly into virtual organizations. The area of examination was restricted to micro, small and middle trade & services factories of furniture line of market with low and middle-serial production. The paper present the current problems Polish enterprises face when changing form the old structure of plants to a modern organization. This article is designed for enterprises and persons who manage theirs units activity. It's dedicated for micro, small and middle size marketing and servicing enterprises in a furniture line of business with a small or average serial production. It can be also wider applied in other lines of business. Researches realized during the preparation for dissertation showed the best solving methods in applying specified multimedia technologies for keeping up business activity. It also made possible to an aspect of improving and developing their concurrency and for better contacts with clients. These researches are also a base for creating new directions of activity for various size and different specification enterprises. Probably, the method that was designed can be practically useful for: choosing proper cooperates, better contacts with customers and partners, improving the enterprise visualization, keeping high flexibility of an enterprise, improving a marketing position of an enterprise, applying attractive commercial form and promotion.
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