The study is a result of research conducted in the environments of engineering and technical employees in industrial enterprises. The authors indicate the main dilemmas of modern entrepreneurship and innovation and present a development methodology based on a parallel increase in the adaptability of cultural and technological innovation. The authors have exposed a language and tool gap in the context of electronic communication and information processing technology, in particular, the effects of application of integrated computer systems CAD/CAM/CAE with a three-dimensional and animated option of electronic documents PDF and DOC.
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