In this paper information needs of enterprise are described and their determinants are given. In the next part of this work the definition of the marketing information system is formulated and its components are listed. The creation process of this system is explained too. Main functions of the marketing information system are given. Influence of above mentioned system on activity of firm is characterized too. Then marketing information system in Polish enterprises is described. In the last part of this paper the most important advantages, which enterprise gains thanks the effective marketing information system, are listed and some disadvantages connected with this system are pointed too.
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