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Konkretyzacja strategii z perspektywy wybranych mikrofundamentów modelu biznesu - rozpoznanie w sektorze producentów maszyn rolniczych

Niewiadomski Przemysław

Zarządzanie Przedsiębiorstwem

2021

Vol. 24, nr 3-4

35--44

The main goal of this work is an attempt to answer the question about the level of implementation (concretization) of strategies created by enterprises operating in the agricultural machinery sector? As part of the project, first of all, research was undertaken to identify the microfoundaments of the adopted business model on the one hand, and on the other hand, define the development strategy. This required the formulation and implementation of partial tasks, which included, on the one hand, a query of the literature in direct relation to the research topic (theoretical and design layer), and on the other hand - in order to establish the level, scope and structure of the strategy microfundaments formulated by enterprises - empirical verification. The above resulted in the development of a research model. Compiling the model as a result of the exploration of the literature and discussion among deliberately selected experts - on the empirical level - determined the recognition of the level of strategy concretization among producers of the agricultural machinery sector (self-assessment). The concretized explications have become the substrate that defines the right direction for the conducted research (verification of the research model), the results of which will be presented in the presented part of the study.