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Jakość, innowacyjność i ekologiczność w strategii firmy

Chodyński A.

Problemy Jakości

2003

R. 35, nr 6

30-32

The ecology and innovation are very important elements of strategic quality management, for present and further times. The process approach is crucial in correct understanding of such complete performance including marketing orientation obviously. The ISO standards are in many countries applied, with different cultural bases, development levels, and historical traditions. They serve as very good starting points for strategic thinking in relation to integrated management leading to factual success of organizations. Some examples and discussions (various approaches) are here demonstrated.