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Strategic choices of family hotel enterprises as a part of the development strategy

Sztorc Małgorzata

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2019

z. 137

199--220

The subject of discussion in this article is an attempt to present strategic choices made by family hotel companies. The basic choices regarding strategic behaviours from the perspective of organisation and management of the analysed enterprises on the Polish market have been highlighted. The key elements in this respect include: forms of management functioning, methods and techniques of interaction with the environment and behaviour in crisis situations. It should be recognised that the characteristic type of strategic choices is: organisational and legal form and the principles of shaping the structure inside and outside of family enterprises. Thus, strategic choices basically have the form of decisions and defining strategic goals and development strategies. Implementation of intended goals or unintended tasks runs through a development strategy indicating the directions and methods of market growth. Nevertheless, strategic options should be modified by enterprises due to the complexity, uncertainty of the environment and the dynamism of strategic variables. The aim of this article is to analyse the circumstances and conditions of activities aimed at formulating strategic options affecting the type of strategic choices (decisions) regarding the manner, direction, scope and nature of family hotel enterprise development. Because of their recognition, research was conducted on a representative sample of 189 family enterprises from the one-, two- and three-star segments, in which respondents were representatives of families running hotel facilities. In relation to the above, a survey was conducted using the Computer Assisted Personal Interview (CAPI) technique from December 2018 to January 2019.