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Strategic analysis of the Arms Company

Oziębło Małgorzata

Wiedza Obronna

2022

nr 3

235--264

The main objective of the article is to conduct a strategic analysis of an arms company from the defense industry sector selected from a group of companies belonging to Polska Grupa Zbrojeniowa S.A. The article attempts to verify the following research hypothesis: It should be presumed that the appropriate selection of methods of strategic analysis contributes to a more objective determination of the development potential of an entity from the arms industry. This can lead to stable company development and increase the competitiveness of arms companies. A strategic analysis of the company was conducted based on the PEST method, Porter's five forces method, strategic balance and SWOT/TOWS analysis. A synthesis of the findings of the research methods used was made.