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1 Lisiecka K.

1 2002

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Partnerstwo jako strategia rozwoju przedsiębiorstwa (CRM)

Lisiecka K.

Problemy Jakości

2002

R. 34, nr 8

14-16

The effective management in an organization is not possible without partnership between suppliers, customers and other business partners. The possessing of partnership strategy gives much better results in comparison to confrontation strategies, very often used presently as well. The formulation of "partnership chain", internally and externally, gives the possibility of improvement for all parts involved. The application of Knowledge Management and CRM - Customer Relationship Management principles permits the growth of competitiveness in organizations. A certain period of maturity to partnership is necessary, where the mutual trust and appreciation play very significant role. It doesn't appear suddenly, from just one moment. It is build, based on mutual contacts, and maintained by partners in various, specific circumstances and different opportunities. In those situations, the establishment of mutual "listening process" is very important. It leads to better understanding, having in view the satisfaction of customers finally, what results with better effects for every company. Such discussion is here presented deeply.