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EN
In order to develop a reasonable negotiation strategy, it is necessary to rely on strategic management principles and techniques. This article examines the issues on the application of strategic management theory in negotiations. The article presents an overview of strategic management science researches, are presented scientific positions on the substance of strategic management process, its structure, and prospects for studies in this area. In the article, there are examined worldwide scientific approaches to strategic management and different schools of strategic management. A survey of the key provisions of strategic management schools showed that not all of them may be useful in practice of negotiations. However, merging and adapting their individual elements for specific cases can be an excellent tool for strategic analysis of the negotiating situation, but also for development and implementation of negotiation strategy. The most applicable theories of strategic management in preparing and implementing of negotiation strategy seem to be the ones developed by the following schools: Entrepreneurial, Cognitive learning, Environmental and Power. Considering theincreasing internationalization of negotiations there are important theoretical and practical concepts of strategic management culture school. This paper will provide an overview of the main theoretical perspectives on strategic management of negotiations.
PL
Celem artykułu było przedstawienie koncepcji metodycznej rozwiązania problemu doboru strategii prowadzenia negocjacji gospodarczych. Najpierw podano interpretację pojęcia strategii negocjacyjnej oraz omówiono jej rodzaje. Następnie scharakteryzowano problem jej doboru w kontekście ogólnej metodyki planowania negocjacji. Wreszcie zaprezentowano studium przypadku dotyczące doboru strategii prowadzenia negocjacji inwestycyjnych.
EN
The objective of the paper was to suggest methodological concept of the selection of business negotiations strategy. Firstly, the interpretation of the concept of such strategy was presented as well as its types were described. Secondly, the problem of its selection was characterized in the context of general methodological framework of negotiations planning. Finally, the case study was presented, concerning strategy selection within investment negotiations.
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