The exposure of Toyota management’s cover-up of its faulty car component problems raises a fundamental question: did Toyota management make an appropriate decision taking all uncertainties into account? Statistical decision theory is a framework with a probabilistic foundation, which admits random uncertainty about the real world and human thinking. In general, the uncertainty of the real world is diversified and therefore the effort of trying to deal with different forms of uncertainty with one special form of uncertainty, namely random uncertainty, may be oversimplified. In this paper, we introduce an axiomatic uncertain measure theoretical framework and explore the essential mechanism in formulating a general uncertainty decision theory. We expect that a new understanding of uncertainty and development of a corresponding new uncertainty decision-making approach may assist intelligence communities to survive and deal with the extremely tough and diverse aspects of an uncertain reality.
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