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The startupper persona in the Polish economic practice - definition based on own research

Jędrzejczyk Waldemar, Kulej Agnieszka

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2023

z. 175

215--226

Purpose: Creating the persona of a startupper, a model that would most comprehensively describe the character of a person who decides to establish a business venture referred to as a startup in Polish economic reality. Design/methodology/approach: The authors employed data from their own research to create the persona of a Polish startupper. In the research process, the authors adopted both quantitative and qualitative approaches. The primary quantitative tool was a survey questionnaire, and the qualitative tool was an interview. The research population consisted of three groups of subjects: Polish startups (N = 346), post-startup companies (N = 24), and startup investment experts (N = 19). The persona concept proposed by Alan Cooper was used to develop the persona of a startupper. Findings: The persona of a Polish startupper was characterized using 11 categories divided into three areas: operational, aspirational, and experience-related. The operational area includes all the “hard” information defining a startupper. The aspirational area indicates the primary motivators that guide a Polish startupper in establishing and running a startup. The experience- related area characterizes the fundamental knowledge and skills regarding the creation, development, and management of a startup acquired in the process of founding and running a startup. Research limitations/implications: Adequacy verification of the developed model of startupper persona based on researching other groups of respondents. Practical implications: The study can provide a point of reference for those who intend to establish a startup business venture or want to verify the reasons for the success or failure of their existing startup ventures. Originality/value: The article addresses the needs of “young” entrepreneurs who plan to build their businesses. It offers a holistic overview of success factors, competencies, and barriers to the creation and development of startups. The nature of startup ecosystems is different in each country. The developed startupper persona relates to Polish economic practice, which is undoubtedly an added value of the proposed model.