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Determining the strategic position of car-sharing services in Poland based on the stakeholder analysis method

Cieśla Maria

Journal of civil engineering and transport

2023

Vol. 5, No. 1

37--45

This article presents the use of the stakeholder analysis method to characterize the strategic position of car sharing services in Poland. The theoretical part presents a detailed theory of stakeholders, as well as detailed methods and the course of the interest group analysis procedure. It covers the fundamentals of stakeholder theory which refers to the concept of strategic planning, system theory, organization theory, social responsibility and strategic management. The characteristics of stakeholder analysis are presented together with mostly used methodology. The focus is put on most common analysis tools including the matrix of M. Johanson and K. Scholes based on the earlier Mendelow matrix and the map of stakeholders. The legitimacy and benefits of using the discussed method to determine the strategic position of modern and developing services have been presented. The research part presents an example of the use of the stakeholder analysis method in the Polish sector of car sharing services. The car-sharing services company stakeholder analysis of 23 entities provided knowledge on building relationships with employees and their involvement in the company's processes. The analysis made it possible to improve the strategic position of the company and determination of its position in negotiations with other organizations.

W niniejszym artykule przedstawiono wykorzystanie metody analizy interesariuszy do scharakteryzowania pozycji strategicznej usług car-sharingu w Polsce. W części teoretycznej przedstawiono szczegółową teorię interesariuszy, a także przedstawiono metody szczegółowe oraz przebieg procedury analizy grup interesu. Obejmuje podstawy teorii interesariuszy, która odnosi się do koncepcji planowania strategicznego, teorii systemów, teorii organizacji, odpowiedzialności społecznej i zarządzania strategicznego. Przedstawiono charakterystykę analizy interesariuszy wraz z najczęściej stosowaną metodologią. Nacisk kładziony jest na najpowszechniejsze narzędzia analityczne, w tym macierz M. Johansona i K. Scholesa opartą na wcześniejszej macierzy Mendelowa oraz na mapie interesariuszy. Przedstawiona została zasadność i korzyści wynikające z zastosowania omawianej metody do określenia pozycji strategicznej nowoczesnych i rozwijających się usług. W części badawczej przedstawiono przykład wykorzystania metody analizy interesariuszy w polskim sektorze usług współdzielenia pojazdów samochodowych. Analiza 23 interesariuszy podmiotu świadczącego usługi car sharingu dostarczyła wiedzy na temat budowania relacji z pracownikami i ich zaangażowania w procesy firmy. Analiza pozwoliła na poprawę strategicznej pozycji firmy i określenie jej pozycji w negocjacjach z innymi organizacjami.

Stakeholder identification as a determinant of sustainable project management

Dziadkiewicz Anna, Sokołowska Ewelina, Jerzemowska Magdalena

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2022

z. 156

141--155

Purpose: The purpose of this paper is to present part of a report on stakeholder analysis (indicating the importance of stakeholder identification and prioritisation) in projects implemented by sustainability-oriented teams. Design/methodology/approach: The results were obtained based on a focus group interview with forty-eight participants - representtatives of different organisations, experienced in project management and possessing expertise on the tourism industry in Pomerania. The study was carried out in Gdańsk, from May to September 2021. Findings: The results of the study showed that an effective policy regarding sustainable development measures should be based on intensive stakeholder outreach. The determinant of this effectiveness is to entail proper and comprehensive stakeholder identification, which can play a key role in the success of any investment. Research limitations/implications: The purpose of the marketing research on stakeholder identification and mapping is to provide insights on the public opinion in this regard. In the course of the study, some limitations were recognised. Firstly, the sampling techniques involving audience generation and data filtering, such as data collection from only those persons who had participated in a focus survey, certainly resulted in a bias in the type of the data collected. Secondly, the study, due to the outbreak of the pandemic, was limited to 2021 only, and despite the implementation of selected projects in five countries in the South Baltic region, it was conducted in Poland exclusively, due to limited travel possibilities. Practical implications: The research was commissioned by a real project team and concerned the operating environment of the tourism enterprises in the Pomerania region. The survey results were applied in practice and served as a project implementation indicator. Social implications: The research topic of stakeholder identification as a component of sustainable development policy undoubtedly has impact on the society. This is because it leads to the promotion of an approach that takes the balance between the actions undertaken for the environment and the local community as well as corporate profit generation into account. Originality/value: It is the first study of this kind (on the Polish market at the least), examining the sustainable development approach in international projects, in the context of stakeholder outreach.