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“Rethink and use product smarter” sustainable, circular behavior of silver consumers in Poland

Przywojska Justyna, Podgórniak-Krzykacz Aldona, Kalisiak-Mędelska Magdalena

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2025

z. 215

501--516

Purpose: The aim of the article is to assess the attitudes of individuals aged 55+ in Poland towards responsible consumption and to identify circular, sustainable behaviors among this demographic, focusing on smart product use through Rethink strategies. These actions are undertaken in response to environmental challenges and the problem of excessive waste production. Design/methodology/approach: The study employed the CATI (Computer-Assisted Telephone Interviewing) method among residents of Poland aged 55+. The sample was selected considering respondents' gender, age, and place of residence (city or rural area). The research was conducted in 2022. Findings: The results of the study allow for the formulation of general conclusions regarding the pro-environmental attitudes of individuals aged 55+ and provide answers to the research questions posed. Social implications: Identification and development of pro-environmental awareness among older adults, as well as strengthening behaviors within the framework of conscious consumption. Originality/value: Filling the knowledge gap regarding circular behaviors of the Rethink type among older adults aged 55+. The considerations contribute to the discussion on circular behaviors of older individuals.