In this paper, the authors attempt to identify the universal factors of the effectiveness of selected database models used in Management Information Systems. Selection of an appropriate database model at the stage of design and implementation directly determines the effectiveness of the Management Information Systems within an organisation. The relational database model and database models based on NoSQL paradigms, including in particular graph databases and document-oriented databases, will be evaluated. NoSQL-class database models demonstrate properties in terms of effective application for business purposes.
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