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Silver leisure industries in aging societies of the European Union

Krzyminiewska Grażyna, Pondel Hanna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2024

z. 200

185--199

Purpose: The aim of the article is to assess selected conditions for the development of silver leisure industries in European Union countries. Design/methodology/approach: The TOPSIS method is used in the research. The analysis covers the years 2014 and 2020, and the data source is the Eurostat database. The adopted method allowed the authors to prepare a ranking of countries in accordance with their predispositions (expressed in a synthetic measure) to the development of the economic sector under analysis. Findings: The highest values of the measure were obtained in Sweden, Denmark, the Netherlands, Finland, Belgium and France. These countries are characterised by the highest or high values of indicators reflecting the financial situation and quality of life of seniors. At the other extreme of the ranking are Romania, Bulgaria, Latvia and Lithuania, where the prospects for the development of silver leisure industries are very poor (the lowest values of the synthetic measure and partial indicators). Research limitations/implications: An important limitation of the analysis was the availability of data for the European Union countries. The volume limitation of the work also determined the possibility of presenting another research approach - the determination of a synthetic measure based on the weights of individual indicators, in addition to the equivalent treatment of features. Practical implications: The research undertaken has a practical dimension in two aspects: first, the monitoring of the characteristics of the senior population - it concerns the institutions that collect data, and second, the functioning of the entities of the silver economy. Social implications: The research involves a growing population of older people and can definitely contribute to improving their quality of life - providing an opportunity to better reconcile the demand and supply sides of the silver economy. Originality/value: The added value of the study conducted is the assessment of the demand side of the silver industry market, taking into account seniors as beneficiaries of leisure time. This is a look at the elderly from a different point of view than the classic one - focusing on their active rather than passive side.