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Purpose: This article aims to explore users' willingness to share with others and relinquish ownership. It also investigates whether these attitudes notably impact the adoption of shared carpooling and the imperative to preserve natural resources in the environment. Design/methodology/approach: This research was conducted through a survey questionnaire among users of social networks that focus on shared travel, ecology, anthropological climate change and the environment. Findings: 'Residence' impacts the inclination to share and relinquish ownership for environmental conservation. Conversely, 'gender' and 'age' don't significantly affect consumer attitudes. Acceptance of carpooling hinges on 'ease', 'usefulness', and 'economic value'for those open to sharing. Additionally, 'perceived development' matters for those willing to forgo ownership. Conservation concerns arise among advocates of 'sustainable consumption', 'eco-friendly business practices', and 'alternative' options in carpooling. Giving up ownership ties to both 'sustainable consumption' and 'social-economic attitudes' aligned with resource conservation. Research limitations/implications: The research focused on two attitudes affecting consumer behavior in terms of acceptance of carpooling transportation and the need to protect environmental natural resources. Therefore, it is necessary to study further the reasons that confirm the validity of carpooling activities and the particular need to care for the environment. Practical and social implications: The findings underscore the importance of advocating for sharing and relinquishing ownership to safeguard natural resources. Heightened awareness and comprehension of the repercussions of personal choices in business and social spheres are crucial. This article significantly contributes to the movement toward conserving natural resources by advocating for thrifty and health-conscious lifestyles, along with conscientious and effective resource utilization. Originality/value: The article provides an understanding of the reasons for accepting carpooling transportation and the need to protect natural resources. It highlights the significance of collaborative efforts that yield benefits for both people and the environment.
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