Wyniki wyszukiwania - BazTech

Ograniczanie wyników

Znaleziono wyników: 2

Liczba wyników na stronie

Wyniki wyszukiwania

Wyszukiwano:
w słowach kluczowych: shaping the image

Sortuj według:

Ogranicz wyniki do:

Shaping the image as a management instrument in the contemporary enterprise

Wereda Wioletta, Zacłona Tomasz

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2020

z. 145

597--611

Purpose: The main aim of the article is to identify the image-building process in the organization as a management instrument, from a theoretical standpoint, as well as from the practical one, based on initial research among top-level and middle-level managers from Polish collective accommodation facilities. Design/methodology/approach: The present article is both theoretical and empirical. To achieve the goal adopted in the article, a survey aimed at managers of selected tourist accommodation establishments was conducted. Findings: The research confirmed the established thesis that respondents' awareness of the treatment of image formation as a management instrument is quite high. In addition, empirical material indicates that the researched managers state that the strategic objective of managing the organization should be to build a positive image in the eyes of its stakeholders. The majority also say that the organization's image is its strategic resource and a factor of competitive advantage of the enterprise on the market, but on the other hand, the financing of image-building activities is, according to respondents, a waste of money. Research limitations/implications: The performed studies, due to their limited scope, cannot be used for generalizations and are treated by the authors themselves as pilot studies. The research covered three regions: southern, eastern, southwest. This choice was due to the personal availability of tourist managers of accommodation facilities located in these parts of Poland. As a result of the research, 112 correctly completed questionnaires were collected, which were used for analysis and inference. In the future, a similar research is planned to be done across Poland. Practical implications: Based on the literature analysis and completed studies, the authors formulated recommendations for the managers of tourist accommodation facilities. Social implications: The research might exert influence on organizational behavior of tourist accommodation establishments in building their image through effective internal and external communication. Originality/value: The originality of the article is expressed through a subjective and objective scope of the study of image creation practice as a management instrument in tourist accommodation establishments.

Zakres zadań służb komunikacyjnych administracji samorządowej

Krawczyk D.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2018

z. 132

361--370

Utrzymywanie kontaktu z dziennikarzami, wydawanie własnych czasopism czy nadzór portalami lub profilami miejskimi w cyberprzestrzeni, to tylko niektóre z zadań służb odpowiedzialnych za public relations samorządu. Celem artykułu jest pogłębiona analiza zakresu obowiązków wydziałów komunikacji społecznej w zależności od wielkości i szczebla urzędów administracji publicznej dla wzbogacenia perspektywy poznawczej w zakresie PR samorządów. W mniejszych gminach występuje skondensowanie kompetencji, a wraz ze wzrostem dostępnych zasobów, szczególnie w miastach na prawach powiatu oraz województwach, tworzone są coraz bardziej rozbudowane struktury. Wyspecjalizowane wydziały zajmują się planowaniem, organizowaniem, koordynowaniem i realizacją zadań ze sfery PR oraz pomiarem ich skuteczności.

Public relations and promotion are of strategic importance to the local government unit. Therefore, the scope of activity of PR department has to take into account the specificity of a given commune. The bigger the commune is, the scale of communication projects is usually extended. In the case of small communes and districts the sphere of PR activity is quite limited, but in the case of cities with district rights and self-government voivodeships the level of specialization of communication personnel is very high