Wyniki wyszukiwania - BazTech

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Fabric Attractiveness Using Four Sensory Evaluators

Kodžoman Duje, Čok Vanja, Podlesek Anja, Čuden Alenka Pavko

Fibres & Textiles in Eastern Europe

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2023

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Vol. 31, no. 5

10--23

EN

All senses elicit emotional responses to goods, services, and the environment. They also play an important role in the process of fashion design and its evaluation. This research is a continuation of several preliminary studies we conducted online to define three attractive and three unattractive colors, textures, smells, sounds, and tastes. In the present study, a sample of textile engineering and fashion design students and experts (N=54) assessed four groups of 6 fabric samples (sensory evaluators) selected based on the results of the preliminary studies. Each group of fabrics was assessed in one of four sensory modalities (except taste). Two semantic differentials were used to assess each sensory modality: attractive/unattractive and boring/interesting in the case of color, insensitive/sensitive in the case of texture, disturbing/calming in the case of sound, and cheap/luxurious in the case of smell. We found that among the fabrics in six different colors, the pink fabric was the most attractive. Of the six textures presented, the knitted rib texture was found to be the most attractive to touch. The scent of lemon essential oil was perceived as the most attractive among the six scents used, and the friction sound of suede leather was perceived as the most attractive among the six friction sounds of fabrics. Cluster analysis showed that the attractiveness of scents and colors of six fabric samples was highly differentiated and (almost) each sample was perceived as unique, while the attractiveness of the texture and sound of different samples was less differentiated and the samples were divided into only two groups. This suggests that discrimination of fabric attractiveness may be better in some sensory evaluators/modalities than in others. The results of this study will be useful for further research on the integration of different sensory modalities in fabric perception and garment preferences.

2

Assessment of technology factor in companies’ business strategy with the use of sense and respond method

Tilabi Sara, Tasmin Rosmaini, Takala Josu, Muazu M. H., Nor Aziati A. H., Shaﬁee A. R., Kaprawi Noraini, Che Rusuli M. S.

Management and Production Engineering Review

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2019

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Vol. 10, No. 3

81–-89

EN

The focus of this paper is to propose a method for prioritizing knowledge and technology factor in companies’ business strategy. The data has been gathered and analyzed from Malaysian-owned company of medium size type industry, employing around 250 employees and listed in the Malaysian Bourse Stock of Exchange, since 2000. Sense and respond model is used to determine competitive priorities of the ﬁrms. Then knowledge and technology part of sense and respond questionnaire is used to calculate the variability coeﬃcient i.e. the uncertainty caused by technology and knowledge factor. The results show that the company is not leading in term of technology (spear head technology share is around 33%). Therefore, the enhancement of technology and knowledge to SCA values is not signiﬁcantly seen in this study. The usage of the core technologies is around 41% and it might seem relatively enough. In terms of basic technology, while its share is the lowest (around 25%), it has the highest source of uncertainties among technology types. In this case, the proposed model helped to have a clear and precise improvement plan towards prioritizing technology and knowledge focus.

3

Zespół stresu pourazowego: studium przypadku weterana misji poza granicami państwa

Czuba B.

Kwartalnik Bellona

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2017

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Nr 2

174--183

PL

Artykuł stanowi studium przypadku weterana, u którego po traumatycznym wydarzeniu podczas misji stwierdzono zespół stresu pourazowego. Autorka podejmuje próbę wskazania składowych poczucia koherencji weterana. Poczucie koherencji (spójności) to uogólnione przekonanie, że świat jest spójny, zrozumiały, a człowiek ma wpływ na swoje życie, ono zaś ma sens. Aaron Antonovsky w koncepcji salutogenezy uznaje koherencję za podstawowy warunek zachowania zdrowia przez jednostkę. Poczucie spójności zależy od tego, w jakim stopniu człowiek potrafi korzystać z tzw. uogólnionych zasobów odpornościowych.

EN

The article is a case study of a veteran who as a result of traumatic events during a mission started suffering from PTSD. The aim of the analysis contained in the article is to determine the components of a veteran's sense of coherence. Sense of coherence (consistency) is a generalized belief that the world is consistent, understandable, that men have an impact on their lives, and that life makes sense. According to Aaron Antonovsky's concept of salutogenesis, coherence is one of the key conditions for preserving the health of an individual. The sense of coherence depends on how an individual is able to use the so-called generalized immune resources.

4

A qualitative approach for assessing resiliency in supply chains

Nikookar H., Takala J., Sahebi D., Kantola J

Management and Production Engineering Review

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2014

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Vol. 5, No. 4

36--45

EN

The ultimate goal of this study is to develop a comprehensive and competitive management system to enhance resilience capability of supply chains. In addition, the study aims to identify and eliminate barriers affecting resilience by identifying the factors may cause trouble in the near future. The theoretical framework was established to summarize the significant finding in the area of resilient supply chain and as a guideline for the empirical part. A qualitative approach based on multi criteria decision making process has been adopted in order to gather data through in-depth interviews. The developed method to evaluate resilience capability through supply chains piloted in a sample of five companies involved in an automotive supply chain.

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Sensory Impact on the Purchase of Textile Products

Grębosz M., Wrońska B.

Fibres & Textiles in Eastern Europe

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2013

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Vol. 21, no. 3 (99)

8--12

EN

Due to increasing competition and market saturation, textile companies try to find new solutions to attract customers. Companies propose new materials, reorganize distribution strategies and develop interactive communication. Producers, distributors and retailers of textile products have also started to implement alternative strategies like sensory strategy. However, the study showed that the influence of the senses on the purchase behaviour of the consumer and their perception of textile products is not high. As was proved in the study, men and women do not perceive and react equally to sensory cues in the choice and evaluation of textile products. Contrary to female respondents, male purchase behaviour was not explained by either emotional or cognitive variables. Therefore it is suggested that the design and implementation of the sensory strategy should be more focused on the female rather than male target group due to their higher sensitivity to sensory stimuli.

PL

Rosnąca konkurencja oraz nasycenie rynku sprawiają, iż przedsiębiorstwa z branży odzieżowej poszukują nowych rozwiązań umożliwiających utrzymanie lub wzrost wartości sprzedaży. Przedsiębiorstwa z branży odzieżowej proponują nowe materiały, nowe strategie dystrybucji oraz wykorzystują nowe narzędzia komunikacji. Producenci i dystrybutorzy produktów odzieżowych poszukują także alternatywnych rozwiązań, jak wykorzystanie strategii sensorycznej, wywodzącej się z koncepcji marketingu zmysłów. Przeprowadzone badania pokazują, iż wpływ zmysłów na zachowania zakupowe konsumentów jest niewielki, zwłaszcza w przypadku zwiększania ilości bodźców sensorycznych. Analiza wyników badań potwierdziła, iż reakcje kobiet i mężczyzn, poddanych bodźcom sensorycznym, podczas wyboru i oceny produktów odzieżowych są różne. Dlatego też działania związane z planowaniem i wdrażaniem strategii sensorycznej powinny być bardziej skoncentrowane na grupie docelowej jaką są kobiety, ze względu na ich wrażliwość na bodźce.