This article presents the study of the semiotic approach to the organization of both visible and invisible signs, by which the pedestrian is daily confronted in different environments of the city. Article starts with retrospective of the scientific studies of city‘s semiotic dimension beginning from Kevin Lynch and up to such contemporaries as Umberto Eco, Alexendros Lagopoulos and others. The article helps to consider the denotational and the connotational functions of urban semiotics. This text highlights the difference between the semiotic perception of the city by pedestrian and a person that uses some type of vehicle. Analysis of the change in treating the city’s semiotic domain in preindustrial, industrial and postindustrial periods helps to capture the negative aspects of this process. This provides us with possibility to detect the challenges and to define the preconditions for creation of the comfortable and rich pedestrian environment of the city.
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