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EN
Seaports are not only transport nodes but they are also important links in the land-sea transport chains and global supply chains. Due to the nature of their activities, seaports have a significant impact on both their internal and external environment. This necessitates the implementation of the concept of Corporate Social Responsibility (CSR). This concept focuses on, to a large extent, considering the positions of all the stakeholders when planning and implementing company strategies. Pursuant to the Act on Seaports and Harbours, the seaports in Szczecin and Świnoujście are ports of primary importance to the national economy. A great challenge for the ports is to simultaneously balance their development with caring for the environment. The aim of this article is to determine whether the seaports in Szczecin and Świnoujście are socially responsible and what the result of their impact on the natural environment and society are. This article uses the case study method, which analyses the activities undertaken by the port management as well as the enterprises that are part of the port service supply centres in Szczecin and Świnoujście, and assesses the effects of these activities. From the results, it can be stated that the Ports Authority, through its business, pro-environmental, pro-social and pro-employee activities, implements the goals of CSR and is a socially responsible entity, although more could be done.
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EN
Nowadays, seaports are not only important links between land and sea transport chains, but also serve as logistics centres. Due to their nature, they have an impact on environments both near and far, which requires the implementation of the corporate social responsibility (CSR) concept. In practice, this primarily means taking into account stakeholder expectations in planning and implementing marketing strategies. CSR is becoming the subject of interest not only for major seaports but also smaller ports with regional significance. The Port of Gdansk is the largest in Poland and one of the largest in the Baltic Sea Region, and it therefore plays a significant role in the region’s development. The aim of this article is to define the CSR areas of the Port of Gdansk Authority S.A., and the socially responsible tasks undertaken by port operators and the whole port service centre under the name of the Port of Gdansk.
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