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Critical success factors affecting efficient management of the new product implementation process at research organisations

Walasik Marzena, Mizerska Paulina

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2023

z. 172

621--633

Purpose: Identification and selection of a set of critical success factors for a research organisation based on the evaluation conducted by managers of new product development processes at such organisations. Determination of factors that are of the utmost importance at the pre-development stage (so-called fuzzy front-end stage) and verification of the obtained results based on the case study of a successful new product implementation. Design/method/approach: First, desk research was conducted, followed by a survey and a case study analysis. Conclusions: The adequacy of the identified set of factors was confirmed (applicability of 90% of the selected factors was recognised). A number of additional success determinants of the new product development (NPD) process were specified. The importance of planning, tactical and organisational measures taken at the fuzzy front-end stage of the NPD process was confirmed. The crucial importance of identifying and verifying NPD process critical success factors was demonstrated. Research limitations/implications: Possibility to expand the set of critical success factors for a research organisation, verification of the adequacy of the developed set based on other cases and types of technological solutions. Practical implications: The study can serve as a reference for research organisations that want to verify the reasons for the success or failure of their implementation processes. Social implications: The study can contribute to the implementation of standards and good practices concerning the NPD process implementation, which are directed at social participation and consideration of social needs during the processes of innovation development and implementation. Originality/value: The study addresses the needs of teams involved in NPD processes, both at research organisations and in companies. The article provides important guidance to managers of NPD processes. It offers a comprehensive overview of critical success factors and identifies a set of good practices to improve the efficiency of the NPD process.