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Social communication in selected satellite cities of the monocentric Wrocław agglomeration

Czerska Iwona

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2024

z. 192

147--162

Purpose: The study's main objective was to present the manifestations of social communication in selected satellite cities of the monocentric agglomeration of Wroclaw. The specific goals were: to discuss the city's social communication in the context of its forms and determinants; to define urban agglomeration and monocentric agglomeration; to present the Wrocław agglomeration with its satellite cities, including a summary of demographic data. Design/methodology/approach: In the introduction, attention was paid to the essence of a satellite city, pointing out the benefits for its residents. Then, using desk research analysis, the social communication of the city was discussed, within which different forms of it were distinguished. In addition, various factors determining this process were detailed in forming the city's social communication, and the creation of mutual relations was pointed out. Next, the focus is on Wrocław as a monocentric urban agglomeration with a brief demographic characterization of its satellite cities. Finally, examples of social communication in selected satellite cities of Wroclaw are presented regarding available communication channels. The above considerations were based on Polish and foreign literature, studying scientific articles, books, and chapters from monographs and electronic sources. The following professional databases were used to gather scientific literature: Google Scholar and ScienceDirect. Findings: Public communication in satellite cities can bring many benefits. By involving residents in communicating information about events and initiatives in a city, authorities can better understand the community's needs and make decisions in line with their expectations. Websites and social media are critical communication channels between residents and authorities, enabling the rapid and effective transfer of information. It is, therefore, worth investing in developing these communication channels to ensure better cooperation between residents and authorities of satellite cities within the urban agglomeration. Social implications: The exchange of information between local authorities and residents of a satellite city is crucial for cooperation, understanding the needs and expectations of both parties. Social communication in a city within an agglomeration manifests through various activities, initiatives, signalling problems and joint attempts to solve them. Originality/value: The treatment of issues treating social communication in satellite cities is based on the literature on the subject, Polish and foreign, enriching the existing body of scientific work on social communication, signalling the author's contribution to developing the discipline of management and quality sciences. The article is primarily addressed to researchers and scholars dealing with urban social communication in a monocentric urban agglomeration. The work may also interest students in management, marketing, sociology, and media studies. The article's value is the comprehensive presentation of social communication in the city in the context of its various forms and determinants, as well as the analysis of examples of social communication in selected satellite cities of Wroclaw regarding various information channels.