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Maximisation of Sales Volume with Respect to the Company’s Value 3

Szychta L., Tymiński M.

Logistyka

2015

nr 6

422--425, CD

The article deals with the problems of the modelling approach towards the dependence of the growth of the company’s market value on maximisation of its volume of sales. The company’s production should be intensified under the condition that the company’s profit remains at least at the minimum level. The optimisation calculations carried out with the use of complex mathematical tools lead to the creation of the model of sales maximisation. Solving this model is equivalent to defining the volume of production that enables to create the company’s value as a strategic aim.