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2 Przegląd Włókienniczy - Włókno, Odzież, Skóra

2 2011

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Analiza polskiego rynku bielizny ze szczególnym uwzględnieniem województwa łódzkiego. Cz. I

Malinowska-Olszowy M., Wnuk D.

Przegląd Włókienniczy - Włókno, Odzież, Skóra

2011

nr 2

25-27

The article analyses the underwear and lingerie market. It primarily aims to demonstrate that correct brand strategies provide the manufacturers with measurable benefits represented by their improved competitive positions. It also shows the findings of the surveys conducted among the underwear and lingerie manufacturers in the Łódź voivodeship. The findings were used to evaluate whether the Polish underwear and lingerie manufacturers pursue brand strategies and other marketing activities effectively enough to compete in the Single European Market.

Analiza polskiego rynku bielizny ze szczególnym uwzględnieniem województwa łódzkiego. Cz. II

Malinowska-Olszowy M., Wnuk D.

Przegląd Włókienniczy - Włókno, Odzież, Skóra

2011

nr 3

21-24

The article analyses the underwear and lingerie market. It primarily aims in demonstrate that correct brand strategies provide the manufacturers with measurable benefits represented by their improved competitive positions. It also shows the findings of the surveys conducted among the underwear and lingerie manufacturers in the Łódź voivodeship. The findings were used to evaluate whether the Polish underwear and lingerie manufacturers pursue brand strategies and other marketing activities effectively enough to compete in the Single European Market.