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Re-value of municipal waste – garbology in trade sector

Sztangret Izabela, Reformat Beata

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2020

z. 144

507--521

Purpose: The municipal waste has a value as a product on the primary and secondary market. It is an instrument building a pro-social image strategy by creating the conditions of social well-being in a strategic time perspective, especially thanks to the applied processes of biological-mechanical processing and the closed-circuit economy. Waste is a carrier of information useful in the marketing research process, in retrospective and current perspective, concerning consumption and purchasing behaviour of the society, too. The waste value is built in a system of relations between the market entities, the secondary market, business entities, and the involvement of innovative process technologies. Therefore, the aim of the article is to demonstrate the marketing value of municipal waste, built in by the way of garbology research, thanks to the involvement of many entities and modern technologies, especially for trade sector and their cooperants. Design/methodology/approach: In the article, conceptual and qualitative research methods of empirical research (case study) are mainly used. Findings: The results of the research show that effective waste management, that carries marketing signs, and the subject of research - municipal waste, have a marketing value and that is certainly a tool of strategic marketing with high involvement of modern technologies. Research implications: The research on the issues of marketing of the municipal waste opens up a wide field of possibilities, that are not sufficiently used, especially in the relations of primary and secondary market entities, firms of the sectors under review. Originality/value: This is a new theoretical and practical approach to implementation of the re-value of municipal waste concept in the trade sector. It presents the "re-use" sub-concept and "effective use" in trade sector, which is a method of implementation of the closed-circuit economy concept.