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Management of market trade in border towns on the example of Cieszyn

Gabryšová Marie, Ciechomski Wiesław

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2024

z. 192

243--254

Purpose: The purpose of this article is to assess the level of development of market trade in border towns on the example of Cieszyn. Markets have been the place of retail sales of everyday goods for many years. However, their importance as a place of sale has been steadily declining for years. This is due to the increasing role of large-format shops, such as hypermarkets, supermarkets, discount shops, shopping centres and online shops. Furthermore, in border regions, the condition of market trade is determined by the purchasing preferences of customers from neighbouring countries, such as the Czech Republic or Slovakia in the example under analysis. Design/methodology/approach: The research included studies of specialised literature on trade and marketing. The article quotes official data from the Central Statistical Office [GUS], the CSO Local Data Bank as well as the results of survey research published in the specialist literature. In addition, data from the Municipal Markets Department, which is an organisational unit of the City Hall in Cieszyn, was used. The timeframe of the analyses conducted covers the years 2018-2023. Findings: The article includes a characterisation of the origins of market trading, a description of selected historical European markets, such as the Greek Agora, the Roman Forum, medieval and renaissance markets, and the contemporary Santa Caterina market in Barcelona. The authors further described the classification and characteristics of marketplaces. The next section explores the functioning of markets in Cieszyn, including the decline in the number of markets, their sales area and the number of sales outlets over the analysed period. The considerations were supported by a compilation of current statistical data. Research limitations/implications: It would certainly be worthwhile to repeat representative research in the future, among both actual and potential customers of Cieszyn's markets, but also among the stall renters, i.e. sellers of goods, as well as among representatives of other interest groups such as customers from the Czech Republic and Slovakia. Practical implications: Effective management of the development of local market trade in border towns such as Cieszyn benefits customers and sellers of goods as well as the local government. The article also points out the determinants of choosing a particular market, bazaar or inner-city marketplace as a shopping destination. Originality/value: The results of the analyses are of both cognitive and pragmatic value, especially in the context of developing and implementing plans for the development of the market trading format in Cieszyn.

Marketplace trade - selective development or inevitable decline?

Ciechomski Wiesław

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2022

z. 156

127--139

Purpose: The aim of this article is to present changes in the role of marketplace trade as a form of retail. Marketplace trade is one of the oldest forms of retail; however, its importance in supplying buyers with everyday items is systematically decreasing. The author attempts to answer the question of whether this form of retail is facing inevitable decline, or whether its selective development is possible. Design/methodology/approach: The article presents official data from the Central Statistical Office, the Local Data Bank of the Central Statistical Office, and the Statistical Office in Poznań, as well as the results of surveys published in specialist literature. The above-mentioned statistical data concern both the whole country and the Wielkopolska region. The conducted analyses cover the years 2010-2020. Findings: The article discusses the level of development of marketplace trade, its importance in the distribution of everyday products (FMCG) and the factors determining the use of this form of retail by customers. The main part of the analysis concerns the issue of whether marketplace trade is in the phase of decline or development. The discussion is supported by data on the changes in the number of permanent and temporary marketplaces in Poland and selected counties of the Wielkopolska region. Also included is a diagnosis of customers’ preferences regarding the choice of a marketplace/bazaar/market as a place for doing their shopping. Research limitations/implications: In the future, it is worth repeating the research among actual and potential customers of bazaars and markets; also among the lessees of market stalls and booths, i.e. the sellers of goods. Practical implications: The article also indicates the determinants of choosing a specific marketplace, bazaar or city market as a place for making purchases. For this purpose, the results of several surveys relating to the functioning of marketplace trade in selected cities are presented. Originality/value: The results of the analyses have both cognitive and pragmatic value, especially in the context of preparing and implementing development plans for this retail format in individual cities and municipalities.