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EN
Today it is hard to imagine a large modern city without a shopping mall. Actually mall emerged as a kind of city center for periphery residents. However, in today’s fast paced life the concept of “everything under one roof” has become an integral part of the urban structure. Mall makes it possible to meet not one but a number of needs at once. The fact that mall is analogous to city centre is confirmed not only by their functional content similarity, but also by structure. Like urban web is anchored at nodes of human activity, “shopping mall web” is anchored on nodes of retail and entertainment spaces. Like urban structures have a hierarchy of connections (from footpaths to roads), shopping mall structure has a hierarchy of social spaces (from side malls to the centre court). Despite this similarity, the socialization and communication problems in shopping malls remain unsolved. In this study the comparative analysis of urban and shopping mall structures was performed. We defined the key urban structure principles suitable for effective formation of social and public spaces of malls.
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