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The Impact of Social Media Sites on Developing Consistently among Students to Achieve Responsible Behaviour: a Field Study for Students of Northern Border University

Benarous Djamel, Al-Enezi Hamood, Louail Bilal

Management

2022

Vol. 26, no. 1

36--62

The aim of this study was to determine the influence of social media on students’ awareness of responsible behaviour during the COVID-19 pandemic. The field study was carried out with a sample of 726 students from Northern Border University. Data were collected from electronically retrieved questionnaires via various communication channels and analysed using hierarchical linear regression. The study found a relationship between the use of social media sites and awareness among students, affected by age differences. With the emergence of the COVID-19 pandemic, universities face the challenge of ensuring precautionary guidelines to prevent the virus are followed while educating their students, and social media plays a significant role in disseminating this information. Therefore, studying how social media helps develop students’ awareness can contribute to addressing some of the problems faced by decisionmakers in Saudi universities.