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Short-term rental as an alternative to hotel services in large Polish cities

Mrozińska Agnieszka

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2024

z. 193

209--221

Purpose: Short-term rental is one of the forms of rental that has become extremely popular in recent decades. Perceiving residential real estate also through the prism of possible benefits from renting has enabled real estate owners to compete with organized services provided by hotel facilities. The article aims to analyze the supply of the short-term rental market in selected large Polish cities about the offer of hotel services. Design/methodology/approach: The offer of short-term rental apartments was analyzed based on the data of active real estate properties published on the Airbnb portal over 12 months, i.e., from October 2021 to September 2022. Data from the Statistics Office and the Ministry of Tourism and Sports were used. Findings: The analysis showed that large Polish cities are similar in terms of the structure and quality of short-term rental supply and do not differ from the trends typical of large cities around the world. Large cities in Poland usually offered small, autonomous, and well-equipped facilities where you could stay for any number of days, and which were available at attractive prices - often lower than the prices of rooms in even the highest standard hotels. Research limitations/implications: Short-term rental offers should be monitored not only because of their competitiveness in the hotel industry but also because of the possibility of changes in the functional structure of large cities. Originality/value: In the face of changes in the world, alternative services that were not so popular until recently may become increasingly important for the global economy. The article may be of interest to entrepreneurs from the hotel industry, users, and providers of booking platforms, as well as researchers of the sharing economy phenomena. The originality of the publication lies in its approach to booking platforms as an alternative to classic hotel services.