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Racjonalna relatywizacja w stosowaniu reguł typograficznych

Bierkowski T.

Acta Poligraphica

2013

Vol. 1

51--58

According to the author, the knowledge about the rules of typography is not enough to become a specialist in the field of typography. It is important to know the problems associated with the text perception processes (readability and legibility). A determinant of designer’s action shall be the functionality of created message, and design decisions (including those related to the ultimate editorial form) must serve the transparency of communication. The author also points out differences among typography authorities on the rules and principles used, discusses some of them and justifies why they are not an automatic success guarantee in the communication process. A conclusion is that only an analysis of the text content, its structure, purpose and context, and also the reader (a recipient of the message) shall indicate which rules could apply. Thus Bierkowski notes to consider all aspects of the proposed message.