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1 2024

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Building virtual organizational relationships in the era of Society 5.0

Kolemba Aleksandra

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2024

z. 192

557--575

Purpose: The article aims to present the role of technology in the process of building interpersonal relationships, taking into account a comparison of the characteristics of virtual and face-to-face relationships. To achieve the paper's aim, the following research questions were posed: Which devices are used in relationship building? Which relationship characteristics are characteristic of virtual relationship building? Methodology: The method used for the study was a survey, the technique of which was an online survey, and the research tool was a questionnaire, created in Google - forms. The objective was realized through a survey, carried out within the field of virtual relationship building. Findings: The results of the research indicate that laptops, phones and smartphones are key tools used in the process of building organizational relationships, which may indicate their high functionality and versatility in the context of remote working and communication. Among the characteristics that characterize remote working, respondents included the opposites (those perceived as positive) of stationary work and pointed to limited sensory experiences and emotions, lack of a sense of proximity, and reduced mutual understanding and trust. The survey also notes that, of some factors, those favouring remote working included access to IT infrastructure, clarity of objectives, effective motivation to limit indicated long contact building time, bureaucracy or costs for the employee. On the other hand, bureaucracy and selected economic factors were seen as neutral. Research limitations/implications: The survey was targeted at a small number of students in the Faculty of Management. In addition, the research should be broadened to include an expert interview and target the survey at entrepreneurs and their employees. It is also worth investigating whether the presence of stimulating and inhibiting factors have the same impact on building face-to-face and virtual relationships. Research implications: The study can contribute to a better understanding of the dynamics of contemporary interpersonal relationships, both in virtual and face-to-face contexts. Practical implications: The article points out what role modern technologies play in “Society 5.0” and how their appropriate use contributes to building interpersonal relationships. Originality/value: Provides information on building virtual organizational relationships.